Marketing Executive – UK - Remote

About the role
We are looking for a practical, creative Marketing Specialist to manage marketing activity across BearTOOLS and Bear Safety.
BearTOOLS provides workplace safety products and accessories, while Bear Safety focuses on automated industrial safety solutions. This role combines digital marketing, content creation and graphic design with website management, Amazon product launches and product development support.
You will take work from the initial brief through to delivery and performance review, working closely with sales, leadership, suppliers, freelancers and external partners. The role suits someone who enjoys varied work, can organise their priorities independently and is comfortable moving between creative tasks and data analysis.
Key responsibilities
Marketing planning and campaign management

• Plan and maintain a marketing calendar across both brands.
• Coordinate campaigns around product launches, events and sales priorities.
• Create and manage HubSpot email campaigns, including copy, design, audience segments, scheduling and reporting.
• Set up, monitor and optimise Google Ads campaigns within agreed budgets.
• Review results and recommend improvements that support enquiries, sales and business growth.

Social media and content

• Plan, create and schedule content for LinkedIn, Facebook , Instagram and TikTok.
• Write captions, blogs, website copy, product descriptions and other marketing content.
• Create graphics, carousels and short videos suited to each platform.
• Apply basic SEO principles and coordinate specialist work with freelancers.
• Maintain a consistent brand voice and accurate product information across channels.

Website management and reporting

• Publish and update blogs, product information and other website content using Webflow CMS and Shopify.
• Check page formatting, images, links and mobile layouts.
• Use Google Analytics and Google Search Console to review traffic, engagement and search performance.
• Report against agreed KPIs and identify practical opportunities for improvement.
• Participate in weekly sales and marketing meetings and quarterly reviews, preparing updates and presentations.

Graphic design and creative production

• Create original graphics for campaigns, sales materials and requests from the team.
• Develop catalogues and brochures from scratch, including structure, copywriting, page layout and final artwork.
• Design presentations for sales, events and internal meetings.
• Create product packaging, labels, datasheets and supporting artwork.
• Edit product photographs and videos for websites, social media and Amazon.
• Prepare production-ready files and maintain organised source files and approved versions.

Bear Safety artwork and event support

• Create bespoke projection and signage artwork.
• Produce projection mock-ups on customer photographs to illustrate proposed solutions.
• Use SketchUp to develop event stand layouts and visual mock-ups.
• Prepare exhibition graphics, invitations, presentations and promotional materials.
• Coordinate artwork requirements and deadlines with colleagues and suppliers.

Product development support

• Communicate with suppliers about product specifications, branding, packaging and samples.
• Request quotations, minimum order quantities and lead times.
• Coordinate sample feedback and document agreed changes.
• Prepare product specifications, datasheets, packaging and label artwork.
• Keep product information consistent across supplier documents, sales materials and marketing content.

Amazon product launches and listing management

• Research competitors, pricing, product features and positioning using Amazon and Jungle Scout.
• Write listing titles, bullet points and descriptions.
• Create listing images and A+ content.
• Upload assets and update content through Amazon Seller Central.
• Check listings for errors, missing content and opportunities for improvement.
• Set up promotions using agreed products, dates and discounts.
• Coordinate with account contacts on issues requiring additional support.

Partner and freelancer coordination

• Brief freelancers, review deliverables and coordinate feedback.
• Work with industry affiliations and other partners on relevant content, events and marketing opportunities.
• Maintain clear communication on deadlines, progress and next steps.

Skills and experience

• Demonstrable experience delivering digital marketing campaigns and creative content.
• Practical experience with Google Ads, email marketing, social media and basic SEO.
• Strong graphic design skills, including creating artwork from scratch and preparing files for print.
• Ability to write clear, accurate copy in British English.
• Experience designing presentations and editing marketing videos.
• Confidence interpreting performance data and turning findings into useful actions.
• Strong organisation and attention to detail when managing work across multiple brands.
• Ability to work independently in a remote setting and collaborate effectively with colleagues and external partners.
• Willingness to learn technical products and communicate their features clearly.

Tools and platforms
The role uses the following tools. Please indicate your level of experience with each in your application.

• Marketing and reporting: HubSpot, Google Ads, Google Analytics, Google Search Console and Buffer.
• Design and video: Adobe Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro and Canva.
• Websites: Webflow CMS and Shopify.
• E-commerce: Amazon Seller Central and Jungle Scout.
• Event visualisation: SketchUp.
• AI support: ChatGPT for research assistance, ideas and drafting, with outputs checked for accuracy.

Strong Photoshop and Illustrator skills are important. Basic working knowledge of Webflow, Shopify and Amazon Seller Central is suitable for routine content tasks.
Useful additional experience

• Marketing for B2B, industrial, safety or technical products.
• Supporting product development and communicating with overseas suppliers.
• Creating Amazon A+ content and product launch assets.
• Designing packaging, catalogues and exhibition materials.
• Producing event stand concepts in SketchUp.