Digital Marketing & Paid Creative Specialist

About Leadlnk

Leadlnk is a performance marketing company specialising in generating high-quality leads through paid digital advertising.

We're growing quickly and are looking for a Digital Marketing & Paid Creative Specialist to join our team full-time.

This is a hands-on role focused heavily on creating and editing high-performing video advertising for Meta and TikTok.

You'll take raw footage, concepts and creative ideas and turn them into engaging paid advertisements designed to stop people scrolling, generate interest and ultimately drive leads.

Alongside creative production, you'll support the team with marketing administration, campaign statistics and performance reporting.

The Role

Your main responsibility will be producing and improving video creatives for paid advertising campaigns across Meta and TikTok.

You'll work closely with our media buying team to understand what's performing, identify opportunities for new creative and continually produce new variations to improve campaign performance.

This isn't an organic social media role.

The content you create has a commercial purpose — generating leads and improving advertising performance.

You'll also assist with reporting, statistics, marketing administration and other projects across the business.

What You'll Be Doing

🎥 Paid Ad Creative — Meta & TikTok

Edit short-form video advertisements for Meta and TikTok

Turn raw footage into attention-grabbing paid advertising creatives

Create multiple variations of winning concepts

Produce different hooks, openings, messaging and calls-to-action

Add captions, graphics, transitions, sound effects and other elements

Adapt creatives for different audiences and campaigns

Repurpose existing footage into new advertising concepts

Work closely with media buyers to understand campaign performance

Use performance data to influence future creative decisions

Continuously test new creative angles and formats

Keep up with current Meta and TikTok creative trends

Help build a structured library of high-performing creative

📈 Performance Creative

You'll learn to think beyond simply making a video look good.

You'll need to understand:

What makes someone stop scrolling

How to create strong hooks

How to communicate an offer quickly

How creative affects CTR, CPL and lead volume

Why certain concepts outperform others

How to iterate based on actual campaign data

The goal isn't simply "make a good video."

The goal is "make a video that performs."

📊 Statistics & Reporting

Track creative and campaign performance

Monitor key advertising metrics

Help identify which creative concepts are performing best

Produce regular performance reports

Maintain accurate spreadsheets and marketing data

Spot trends and opportunities from campaign results

Feed performance insights back into the creative process

🗂️ Marketing Administration

Keep creative files and assets organised

Maintain creative testing libraries

Help manage content and production schedules

Assist with campaign and marketing projects

Support the wider team with administrative tasks

Help keep internal marketing systems and documents up to date

What We're Looking For

We're looking for someone who is creative, commercially minded, organised and obsessed with improving their work.

Ideally, you'll have:

Experience editing short-form video

Experience creating video specifically for paid advertising

Strong understanding of TikTok and Meta creative formats

Experience using CapCut, Premiere Pro, After Effects or similar

A strong understanding of hooks, pacing and attention retention

Good visual judgement and attention to detail

An interest in performance marketing and advertising

Comfortable working with spreadsheets and performance data

Strong written and spoken English

Excellent organisation and time management

Ability to work independently in a remote environment

A proactive attitude and willingness to test new ideas

Experience With Any of These Is a Bonus

Meta Ads

TikTok Ads

Direct-response advertising

Lead generation

UGC advertising

Performance creative

Copywriting for advertisements

AI video/image generation tools

Google Analytics or other analytics platforms

What We Offer

Full-time remote position

Work with a growing UK-based performance marketing company

Competitive salary

Performance-based incentives

Long-term opportunity to grow with the business

Training and development

Exposure to paid advertising, creative strategy and lead generation

Work directly with experienced media buyers and marketing specialists

Opportunity to take ownership of the creative function as the company grows

International remote working environment

Who We're Looking For

This role is ideal for someone who wants to understand why advertising works, not just how to edit a video.

You could be taking a winning ad, creating five new variations, reviewing the performance data and then using those insights to develop the next batch of creatives.

We're looking for someone who can combine creativity + speed + attention to detail + commercial thinking.

If you're excited by the idea of seeing your work directly influence advertising performance and lead generation, we'd love to hear from you.

Apply Now

Send us your CV and examples of your previous video or advertising work.

If you have created paid advertising creatives before, we'd particularly like to see them.