Senior Marketing & Digital Brand Manager
Confidential employer
About Us:
We are expanding our digital presence and looking for a dynamic, creative, and results-driven Senior Marketing & Digital Brand Manager to take charge of our SEO, multi-channel social media management (Instagram, LinkedIn, etc.), and overall brand promotion to accelerate our U.S. market growth.
Key Responsibilities:
Digital Brand & Social Media Management: Lead the strategy, creation, and execution of content across our official social channels (Instagram, LinkedIn, Facebook , etc.) to build a powerful brand image.
SEO & Traffic Growth: Plan and implement comprehensive SEO strategies to boost organic search rankings, website traffic, and online visibility in the U.S. home services market.
Lead Generation & Campaigns: Design and execute targeted digital marketing campaigns to drive inbound customer inquiries and brand awareness.
Content Strategy: Coordinate visual and written content creation (graphics, videos, ad copies, blogs) aligned with company milestones and service promotions.
Performance Analytics: Track, analyze, and report on key marketing metrics (traffic, engagement rates, SEO rankings, conversion ROI) to optimize ongoing strategies.
Key Requirements:
Minimum 5+ years of experience in digital marketing, SEO, and social media management, preferably within a U.S.-facing business or growth-oriented BPO/service company.
Proven track record of successfully scaling organic search traffic (SEO) and managing corporate social media profiles (especially LinkedIn and Instagram).
Strong understanding of digital marketing tools (Google Analytics, SEO auditing tools, social scheduling platforms).
Creative mindset combined with strong analytical skills to measure campaign ROI.
Exceptional English writing, editing, and verbal communication skills.
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