Content Copywriter

Creative Strategy

Identify new angles, hooks, audiences, and messaging opportunities.
Develop concepts based on performance learnings, winning ads, customer pain points, competitor research, and trends.
Maintain and evolve creative frameworks, swipe files, and brief templates.
Apply performance learnings to future concepts and scripts.

Copywriting

Write UGC and brand partner scripts and briefs across the full product line.
Write general video scripts across the full product line, including AI, problem-solution, educational, testimonial/story-based, and other performance-driven formats.
Write alternate hooks and variations where appropriate.
Revise scripts and briefs based on Content Director feedback.