MARKETING MANAGER / DIGITAL MARKETING TEAM LEAD

ABOUT US
Marketplace Insurance is a Texas-based health insurance agency specializing in ACA Marketplace and Medicare plans. We have offices in Texas and Michigan and a network of 350+ contracted agents across 35+ states. We are proud to serve diverse, multilingual communities across the country.

We are looking for a Marketing Manager / Digital Marketing Team Lead who can take ownership of our marketing function, from strategy and planning to execution, team leadership, and performance.

This is a leadership role, not simply a task-execution role. You will be responsible for setting direction, prioritizing initiatives, leading the marketing team, managing campaigns, and making sure our marketing efforts produce measurable results.

THE TEAM YOU WILL LEAD

• A Digital Marketer / Graphic Designer (Philippines)
• A Videographer / Photographer / Editor (in our Texas office)

Your team creates the content. You d ---------- what gets made, where it runs, and whether it works.

You will report directly to our COO and work closely with company leadership to align marketing priorities with broader business goals.

WHAT YOU WILL DO
1. Strategy & Leadership

• Build and own our overall marketing strategy, budget plan, and monthly content calendar.
• Translate business goals into clear marketing priorities, campaigns, and initiatives.
• Lead the marketing team with clear direction, priorities, briefs, and deadlines.
• Lead daily standups and manage projects and deliverables in ClickUp.
• Review team performance, remove blockers, and hold team members accountable for execution and results.
• Identify opportunities to improve our marketing processes, campaigns, and customer reach.
• Digital Marketing & Campaigns

2. Digital Marketing & Campaigns

• Plan, launch, manage, and optimize paid campaigns on Meta (Facebook and Instagram) and Google Ads.
• Run video advertising campaigns on YouTube and streaming/connected TV platforms such as Hulu or similar.
• Build and manage email marketing campaigns, lists, and automations in Constant Contact.
• Own SEO for our website, including keyword strategy, on-page optimization, local search, and reporting.
• Work across paid, organic, email , search, social, video, and other relevant channels to support our business objectives.

3. Performance & Reporting.

• Track leads, conversions, and cost per lead by channel and language.
• Monitor campaign performance and identify what is working, what is not, and what needs to change.
• Deliver a clear weekly marketing performance report to the COO.
• Use data and results to guide marketing decisions, budget allocation, and priorities.

4. Customer & Seasonal Marketing

• Make sure every comment and message receives a same-day response.
• Plan and coordinate marketing campaigns for our Medicare and ACA enrollment seasons.
• Develop marketing initiatives for community events and agent recruiting campaigns.
• Ensure marketing activities are aligned with our target audiences, business priorities, and seasonal opportunities.

WHAT YOU NEED

• 3+ years of experience in digital marketing, marketing management, or a related field.
• At least 1 year managing people or leading a creative/marketing team.
• Hands-on experience running Meta Ads and Google Ads, with results you can show, such as leads, cost per lead, conversion - rates, or ROAS.
• Experience planning and managing multi-channel digital marketing campaigns.
• Email marketing experience, ideally with Constant Contact. Mailchimp, Klaviyo, HubSpot, or similar platforms are also welcome.
• Working knowledge of SEO and tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush.
• Experience running video advertising campaigns on YouTube.
• Experience with ClickUp or a similar project management tool.
• Strong understanding of marketing performance metrics and the ability to turn data into actionable decisions.
• Proactive by default. You see what needs to happen and make it happen without being told.
• Strong written and spoken English.
• Reliable internet, backup power, and a quiet workspace.
• Available during U.S. Central business hours (night shift in the Philippines), 9 AM to 5 PM Central.

THE LEADERSHIP MINDSET WE'RE LOOKING FOR
We need someone who can own the function, not just complete assigned tasks.

You should be comfortable answering questions such as:

• What should Marketing prioritize this month?
• Which campaigns should we invest in?
• What is working and what isn't?
• Where should we allocate our budget?
• What does the data tell us?
• What should the team be doing next?
• How can we improve our lead generation and customer engagement?

You should be comfortable making recommendations, taking ownership, and being accountable for outcomes.

You do not need to personally execute every marketing task, but you must understand digital marketing well enough to lead the team, evaluate the work, manage campaigns, and make informed decisions.

BIG PLUSES

• Streaming / connected TV advertising experience (Hulu, Roku, or similar).
• Insurance, healthcare, or financial services marketing experience.
• Knowledge of Medicare / CMS marketing rules.
• Experience marketing to multilingual or immigrant communities.
• Experience working in a regulated industry.
• Experience managing or allocating a marketing budget.
• Experience building or improving a marketing function or team.

WHAT WE OFFER

• PHP 53,000 to PHP 64,000 per month, based on experience.
• Employee status through our Philippine employer of record, including 13th-month pay and government-mandated benefits.
• Full-time, long-term position.
• Opportunity to grow your role, responsibilities, and income as our marketing team grows.
• A leadership role with real ownership and direct access to company leadership.

HOW TO APPLY

Applications missing any of these requirements will not be reviewed.

1. Start your application with the words:

"Proactive Leader"

2. Send a short video

Send a Loom or similar video under 3 minutes introducing yourself and telling us about:

A marketing or creative team you have led.
What you were responsible for.
One result or accomplishment you are particularly proud of.

3. Show us your campaign experience

Include one Meta or Google Ads campaign you personally ran or managed, with real numbers.

Please include:

Campaign objective
Budget, if available
Leads/results
Cost per lead
ROAS or other relevant performance metrics
What you did to improve the campaign

Shortlisted candidates will be invited to an interview, including a live walkthrough of a past campaign.