Email Marketing Manager

Job Title: Marketing Automation Manager / Email Marketing Manager

Working Days: Monday to Friday (4 hrs/day)

Job description
We're looking for a driven and strategic Email Marketing Manager to lead and scale our customer retention and lifecycle marketing across multiple e-commerce brands. In this role, you will take ownership of end-to-end marketing automation leveraging platforms like Klaviyo and Shopify to design high-impact, data-driven retention strategies. You will combine analytical thinking with creative execution to drive customer engagement, lifetime value, and revenue growth.

This is an opportunity to move beyond execution into full strategic ownership, influencing how we communicate with customers across their entire journey.

What You'll Do

• Retention & Lifecycle Strategy: Own and develop end-to-end lifecycle marketing strategies across multiple brands, including customer journeys, lifecycle flows, segmentation frameworks, and retention roadmaps. Move beyond basic automations to build sophisticated, revenue-driving programs.
• Marketing Automation & Platform Management: Lead the management and optimization of Klaviyo (Email & SMS) and Shopify integrations. Build, test, and scale advanced flows, campaigns, and automation logic using customer data and behavioral insights.
• Data Analytics & Performance Optimization: Analyze campaign and flow performance across Klaviyo, GA4, and Shopify. Translate data into actionable insights, continuously optimizing for key metrics such as conversion rate, AOV, repeat purchase rate, and customer lifetime value.
• Campaign Planning & Execution: Own the monthly and quarterly campaign calendar, aligning with business goals, product launches, and promotional events. Ensure timely and high-quality execution across all retention channels.
• Segmentation & Personalization: Design and implement advanced segmentation strategies to deliver highly personalized customer experiences at scale.
• Research & Innovation: Stay updated with global DTC and e-commerce retention trends. Continuously test new ideas, tools, and strategies to improve engagement and performance.
• Cross-Functional Collaboration: Work closely with design, content, and tech teams to ensure seamless execution. Provide clear briefs, manage timelines, and maintain high standards of output.
• Team & Process Ownership: Drive operational efficiency by building processes, frameworks, and documentation for scalable marketing automation.

What We're Looking For

• 4-7 years of experience in Email /CRM/Marketing Automation, preferably in e-commerce/D2C
• Hands-on expertise in Klaviyo and Shopify
• Strong understanding of customer lifecycle marketing and retention strategies
• Proficiency in analytics tools such as GA4 and platform reporting dashboards
• Experience in managing multi-brand or high-volume campaign environments
• Strong project management and stakeholder coordination skills
• Data-driven mindset with a balance of creativity and execution

Nice to Have

• Experience with additional CRM or automation tools
• Exposure to A/B testing frameworks and experimentation
• Understanding of omnichannel marketing (push, WhatsApp, paid retargeting, etc.)