Social Media Manager & Content Coordinator

About us

Cong Caphe brings Vietnamese coffee culture to Canada through our growing network of cafés. We’re looking for a creative, organized Social Media Manager & Content Coordinator to help tell our story, connect with our communities, and support our stores.

This role combines creative thinking with hands-on execution. You’ll help d ---------- what we should communicate, turn those ideas into a clear content calendar, and coordinate the people and assets needed to publish consistently.

What you’ll own

Social media strategy and planning

• Plan content for Instagram, Facebook , and TikTok around our brand, products, store activities, and marketing priorities.
• Develop campaign ideas for product launches, seasonal promotions, and local events.
• Research relevant trends and recommend ideas that fit our brand and Canadian audience.

Content coordination and production

• Maintain the content calendar, including briefs, deadlines, approvals, and publishing schedules.
• Coordinate with store teams to collect photos, videos, product information, and updates.
• Give clear shooting briefs so store teams know what footage to capture.
• Write captions and create on-brand graphics, Stories, and short videos using supplied assets.
• Organize our content library so approved assets are easy to find and reuse.

Publishing and community management

• Schedule and publish approved content accurately and on time.
• Monitor comments and messages during agreed coverage hours.
• Respond using our brand voice and escalate customer concerns to the appropriate team.
• Identify customer-created content and coordinate permission to share it.