Static Ad Creator / Performance Creative Strategist

We’re looking for a full-time AI Static Ad Creator / Performance Creative Strategist to create high-quality static ads for Facebook and Instagram.

This is not a basic graphic design role.

We are looking for someone who understands that good ads start with research, customer psychology, strong messaging, and clear strategy — not just making something look nice.

You will be creating ads for a financial services business serving clients in British Columbia, Canada.

Our services include areas such as:

• Life Insurance
• Business Insurance
• Investment Planning
• TFSA and other investment accounts
• Critical Illness Insurance
• Disability Insurance
• Estate Planning
• Retirement Planning
• Business Owner Financial Strategies

Our goal is to create ads that get attention, explain a financial problem clearly, and generate qualified leads and booked consultations.

What You Will Be Doing

You will be responsible for:

• Researching target customers
• Researching competitors and existing ads
• Understanding customer problems, needs, fears, and goals
• Finding strong advertising angles
• Writing hooks and headlines
• Creating static ads for Facebook and Instagram
• Using AI tools to create realistic images
• Creating professional financial-services advertisements
• Creating different versions of successful ads
• Reviewing ad performance
• Using performance data to improve future ads
• Testing different headlines, images, layouts, messages, and audiences
• Organizing ads so we know what is being tested
• Following brand guidelines
• Making complicated financial topics easy to understand

We Want Strategy, Not Random Designs

We do not want someone who simply opens Canva and starts designing.

Before creating an ad, you should be thinking about:

• Who are we targeting?
• What problem does this person have?
• What does this person want?
• What are they worried about?
• What do they already know about the product?
• What would make them stop scrolling?
• What message would make them interested?
• What would make them trust the ad?
• What should we test?
• Why should this ad perform better than another ad?

You should be able to explain the reason behind your creative decisions.

Main Audiences

A large part of our advertising will focus on:

• Business owners
• Professionals
• High-income individuals
• Families
• People with money sitting in savings
• People looking for better financial strategies
• People who already have insurance
• People who need investment planning
• People approaching retirement
• People planning how to protect or transfer their wealth

Business owners will be an important part of our marketing.

Types of Ads You May Create

You should be comfortable creating different types of static ads, including:

• Problem and solution ads
• Educational ads
• Comparison ads
• Authority-style ads
• Editorial-style ads
• Native social media ads
• Testimonial-style ads
• Financial education ads
• Product-focused ads
• Lifestyle ads
• Curiosity-based ads
• Simple direct-response ads
• Ads using numbers or financial examples

We want different styles and approaches depending on the audience and message.

Research Is Important

Research will be a major part of the job.

You should be comfortable researching through:

• Meta Ad Library
• Competitor websites
• Competitor landing pages
• Facebook and Instagram ads
• Reddit
• Forums
• Social media comments
• Customer reviews
• Financial websites
• Existing successful ads
• Customer feedback
• Internal ad performance data

You should be able to take what you learn from research and use it to create better advertising.

Performance Matters

We are not looking for someone who only makes beautiful graphics.

The ads need to perform.

We are looking for someone who understands direct-response advertising and how creative affects:

• Click-through rate
• Cost per lead
• Lead quality
• Booked appointments
• Conversion rate
• Ad spend
• Revenue
• ROAS

Previous experience creating Meta ads that generated strong results is highly preferred.

If possible, please provide screenshots or examples showing the performance of ads you personally worked on.

A strong design portfolio is helpful, but performance experience is more important.

AI & Design Tools

You should be comfortable using modern AI and design tools.

Experience with tools such as:

• ChatGPT
• Midjourney
• Gemini
• Higgsfield
• Sora
• Flux
• Photoshop
• Canva
• Other AI image-generation tools

is valuable.

We do not care which exact tools you use as long as the final work is high quality.

You should be able to create realistic:

• People
• Business owners
• Professionals
• Families
• Offices
• Homes
• Business environments
• Lifestyle scenes
• Financial-related imagery

AI-generated images should look realistic and professional.

They should not immediately look AI-generated.

AI should help you create better ads.

AI should not replace strategy.

British Columbia & Canadian Compliance

All advertisements will be shown to people in British Columbia, Canada.

This means all advertising must follow applicable British Columbia and Canadian financial-services advertising rules and guidelines, as well as any compliance instructions we provide.

Experience advertising in other countries is useful, but you should not assume that a claim allowed in another country is automatically allowed in Canada.

Because we work in financial services, accuracy is extremely important.

You must carefully follow the product information and approved information we provide.

You cannot invent or exaggerate:

• Investment returns
• Expected investment performance
• Guaranteed returns
• Tax savings
• Tax deductions
• Insurance benefits
• Policy features
• Financial results
• Product guarantees
• Product comparisons
• Eligibility
• Pricing
• Rates
• Relationships with financial institutions or insurance companies

Advertisements must not be false, misleading, or create an incorrect impression about a financial product or service.

Important conditions or limitations should not be hidden just to make an ad more attractive.

If you are unsure whether something can be claimed, ask before putting it in the advertisement.

We will provide the necessary product information, approved facts, brand direction, and compliance guidance.

You do not need to be a Canadian financial advisor or compliance expert.

However, you must be willing to follow Canadian and British Columbia advertising requirements carefully.

Your job is to turn accurate information into advertising that is:

• Simple
• Clear
• Professional
• Persuasive
• Easy for normal people to understand

What We’re Looking For

You should have:

• Experience creating Meta static ads
• Direct-response advertising experience
• Strong research skills
• Strong copywriting instincts
• Ability to write hooks and headlines
• Good understanding of customer psychology
• Good understanding of advertising angles
• Excellent visual judgment
• Strong AI image-generation skills
• Ability to create realistic AI images
• Ability to simplify complicated information
• Understanding of creative testing
• Ability to review advertising performance
• Ability to improve winning ads
• Strong attention to detail
• Fast turnaround times
• Good communication
• Ability to follow instructions
• Ability to accept feedback
• Ability to work independently
• Ability to think strategically
• Willingness to carefully follow Canadian and British Columbia compliance requirements

Experience in any of the following is a bonus:

• Financial services
• Insurance
• Investing
• Fintech
• Banking
• Lead generation
• Professional services

Financial-services experience is helpful but not required if you have strong advertising skills.

The Mindset We Want

We want someone who naturally asks:

• Who is this ad for?
• What problem are we solving?
• What does the customer want?
• Why would they care?
• What would make them stop scrolling?
• What message will make them interested?
• What objection might they have?
• How can we make the ad more believable?
• Is the message accurate?
• Can we legally and accurately make this claim?
• What should we test next?
• Why did the previous ad work or fail?
• How can we improve it?

We do not want someone whose first thought is:

“What cool AI image can I make today?”

The strategy comes first.

The design comes second.

Position

Full-Time / Long-Term

We are looking for someone who can become a long-term member of our marketing team.

We plan to continuously create and test new ads for Facebook and Instagram.

There is room to grow for someone who consistently produces strong work and helps improve advertising performance.

How To Apply

Your application should include:

• Your portfolio
• Examples of static ads you personally created
• Examples of Facebook or Instagram ads
• Any performance screenshots you can provide
• One example of an ad you worked on that performed well
• A short explanation of what YOU personally did for that ad
• A short explanation of how you research before creating new ads
• A short explanation of how you d ---------- what to test next
• The AI and design tools you currently use
• Your availability
• Your expected monthly salary
• Industries you have worked in before
• Any experience with financial services, insurance, investing, lead generation, or high-ticket services

Please do not apply with only a general graphic design portfolio.

We are looking for someone who understands advertising, direct response, customer psychology, and performance.

Shortlisted applicants will be contacted directly.