Cold-Calling B2B Lead Generation VA

Part-Time Business Development & Lead Generation VA

20 Hours Per Week | Long-Term Opportunity Potential for a Full-Time, Permanent Position

Hi! I am the Team Operations Lead of HIDARI Group, a growing Canadian business optimization and implementation company.

We're building our team, and I'm looking for an experienced, confident and personable Business Development VA who can help us find the right businesses, connect with decision-makers and book qualified appointments.

This is NOT a high-volume telemarketing or scripted call-center position.

I'm looking for someone who is comfortable researching a company, understanding why they may be a good prospect, finding the right person to speak with, and then reaching out through a combination of personalized email and professional phone conversations.

You will be working directly with Carly (Ownership) and myself, and your primary goal will be simple:

Find qualified businesses, start conversations, and help get the right people onto my calendar.

What You'll Be Doing

Your responsibilities will include:

• Researching and identifying potential B2B clients in Canada and the United States
• Finding business owners and key decision-makers
• Researching companies before contacting them
• Building and maintaining organized prospect lists
• Qualifying leads based on criteria we provide
• Personalizing outreach email s rather than sending generic mass email s
• Following up with prospects by email and phone
• Making outbound cold/warm calls to North American businesses
• Having friendly, professional conversations — NOT reading a robotic sales script
• Identifying the correct contact when necessary
• Scheduling qualified appointments directly into the business owner's calendar
• Keeping accurate notes and tracking follow-ups
• Helping improve our outreach process based on what you're learning from prospects

Experience We're Looking For

Previous North American B2B cold-calling experience is required.

Please apply only if you have previous experience speaking directly with businesses in Canada and/or the United States by phone.

We're specifically looking for someone who has experience with business development, lead generation, appointment setting or B2B outreach.

We are NOT looking for someone whose only experience is high-volume consumer telemarketing.

You should have:

• Excellent spoken English with clear and confident telephone communication
• Excellent written and reading comprehension in English
• Previous experience cold calling North American businesses
• Previous appointment-setting experience
• Strong internet research skills
• Experience identifying business owners and decision-makers
• Confidence speaking with receptionists, managers and business owners
• Ability to have a natural conversation rather than relying completely on a script
• Good judgment and problem-solving skills
• Strong organization and follow-up habits
• Reliable internet and a quiet, professional environment for calls
• A good-quality headset for VoIP calling

Experience with CRM systems, LinkedIn prospecting, Google Workspace, Indeed, spreadsheets and lead-generation tools is an asset.

The Person I'm Looking For

Personality matters to me.

HIDARI is a small and growing company, and I want someone who genuinely becomes part of our team.

You should be friendly, curious, dependable and comfortable taking initiative. If you can't find the right contact, I want you to figure out another way to find them. If someone says, "That's not me, but you should talk to Sarah," I want you to follow that lead.

I'm not looking for aggressive sales tactics.

I'm looking for someone who can confidently say:

*"Hi, I'm calling from HIDARI Group here in Canada. I was doing some research on your company and was hoping you could point me in the right direction..."*

From there, you should be comfortable having a real conversation.

Hours & Position

Part-time: approximately 20 hours per week

Because you will be calling Canadian and U.S. businesses, some of your working hours must overlap with North American business hours (Mountain Time).

This position will initially begin as a 3-month pilot, with the opportunity to become a longer-term and potentially expanded role if we're a great fit and the position is producing results.

We're growing, and I would love to find someone who can grow with us.

How to Apply

Please don't send me a generic application.

I'd genuinely like to learn a little about you.

In your application, please answer the following:

1. How many years of B2B cold-calling or appointment-setting experience do you have?
2. Have you previously called businesses in Canada or the United States? Please explain what you were doing.
3. What types of businesses or industries have you contacted?
4. Approximately how many calls were you making in a typical day or week?
5. How did you qualify a good lead?
6. What tools or CRM systems have you used?
7. What do you say when a receptionist asks, "What is this regarding?"
8. Please include a short voice recording introducing yourself and explaining why you think you'd be good at this position.

Applications without previous North American cold-calling experience will not be considered.

If you're confident on the phone, enjoy researching businesses, know how to get past the "gatekeeper" professionally, and love the feeling of turning a cold prospect into a booked conversation, I'd really like to hear from you.

— Kim
Team Operations Lead, HIDARI Group Ltd.