LinkedIn Lead Generation Specialist

About the Role

We're a Melbourne-based digital marketing agency looking for a LinkedIn outreach specialist to help us generate qualified leads and book intro calls with business owners and founders.

You'll work through a structured sequence: finding the right prospects, warming them up, and moving conversations toward a booked call. Every message is personalised. This is not a copy-paste role.

Responsibilities

• Prospect on LinkedIn Sales Navigator using defined filters
• Evaluate profiles against a qualification checklist
• Send personalised connection requests and follow a multi-step DM sequence
• Engage with posts before connecting (likes and genuine comments)
• Send value-based follow-ups
• Handle replies and move warm prospects toward a booked intro call
• Track all outreach activity in Google Sheets and keep statuses updated

Requirements

• Strong written English. You sound like a real person, not a template
• Some experience with LinkedIn outreach, social DM lead generation, or a willingness to learn
• Use "positive reply" as your subject line when applying, so we know you read this
• Ability to research a profile and write a specific, relevant message off the back of it
• Organised and detail-oriented. You follow a process and track your activity

Nice to Have

• Experience in B2B, agency, or professional services outreach
• Familiarity with LinkedIn Sales Navigator
• Experience booking calls

Performance Expectations

• Send consistent daily outreach
• Maintain high reply rates
• Generate qualified leads or booked calls

How to Apply
Please Include:

• Resume or work history
• A short intro about your experience
• Brief note on your LinkedIn outreach experience or interest in the role
• A real or example personalised DM you've written
• Tools you've used