Meta Ads Manager / Performance Marketing & Funnel Specialist (Scriptwriting + Funnel Design)

About Us

Nüdel is an Australian company creating innovative, open-ended play products that inspire children's creativity, imagination, and development.

We're looking for a highly skilled, results-driven Performance Marketing Specialist who can take ownership of our paid advertising, creative strategy, scriptwriting, and sales funnel optimisation.

This is not just an ads management position.

We need someone who understands the entire customer journey — from creating attention-grabbing ads and writing compelling scripts to building high-converting landing pages and improving sales performance.

We're looking for someone who can strategise, execute, test, and optimise, rather than simply provide recommendations.

Key Responsibilities

1. Meta Ads Management (Facebook & Instagram)

Manage, monitor, and ---------- Facebook and Instagram advertising campaigns.

Develop strategies to improve ROAS, CPA, conversion rates, and profitability.

Plan and execute creative testing, audience testing, and campaign scaling.

Analyse campaign performance and identify opportunities for improvement.

Manage retargeting campaigns and customer acquisition strategies.

Provide clear performance reports and actionable recommendations.

2. Creative Strategy & Video Scriptwriting

Write engaging, high-converting scripts for Facebook and Instagram video ads.

Develop compelling hooks, storytelling angles, and strong calls to action.

Research customer pain points, buying motivations, and product benefits.

Create scripts for UGC, testimonials, product demonstrations, and direct-response ads.

Analyse winning ads and develop improved variations.

Work closely with our content creators and video editors to produce effective ad creatives.

Continuously test new messaging, creative concepts, and advertising angles.

3. Sales Funnel Design & Conversion Optimisation

Design, build, and optimise high-converting sales funnels and landing pages.

Develop persuasive landing page copy, headlines, product messaging, and calls to action.

Identify weaknesses in the customer journey and implement improvements.

Conduct A/B testing on landing pages, offers, and checkout flows.

Improve conversion rates through data-driven testing.

Work with our website developers and creative team to implement funnel improvements.

Ensure consistency between advertising messages, landing pages, and offers.

4. Marketing Strategy & Performance Analysis

Take ownership of the overall paid customer acquisition strategy.

Analyse customer behaviour, advertising data, and funnel performance.

Use analytics and attribution tools to measure results.

Identify opportunities to improve customer acquisition costs and revenue.

Review organic content performance and identify opportunities to turn successful content into paid advertisements.

Develop marketing strategies around product launches, promotions, and seasonal campaigns.

What We're Looking For

Required Skills & Experience:

1. Proven experience managing profitable Meta and Google advertising campaigns for e-commerce brands.

2. Strong understanding of direct-response marketing and consumer psychology.

3. Excellent English copywriting and video ad scriptwriting skills.

4. Proven experience designing and optimising sales funnels and landing pages.

5. Experience with Shopify or similar e-commerce platforms.

6. Strong knowledge of A/B testing, conversion rate optimisation, and performance analytics.

7. Ability to interpret marketing data and make strategic decisions.

8. Experience working with creative teams, content creators, and developers.

9. Excellent communication, organisation, and problem-solving skills.

10. Experience using landing page builders and funnel tools.

11. Familiarity with AI-assisted creative production.

12. Experience with marketing attribution tools and tracking.

Who Will Succeed in This Role?

We're looking for someone who:

Takes initiative and can work independently.

Is both creative and analytical.

Understands how to turn advertising traffic into paying customers.

Can write scripts and sales copy that genuinely connect with customers.

Is hands-on and comfortable implementing their own ideas.

Constantly tests, learns, and improves.

Takes responsibility for results rather than simply reporting numbers.

Can collaborate directly with our founder and marketing team.

How to Apply

Please send us the following:

Your CV and portfolio highlighting your experience with Meta and Google Ads, scriptwriting, and funnel design.

Campaign results or case studies showing improvements in ROAS, CPA, or conversions.

Examples of video ad scripts you've written, ideally with links to the finished advertisements.

Examples of landing pages or funnels you've designed, built, or optimised.

Your expected monthly salary in PHP and availability to start.

Important: Please explain which parts of the advertising and funnel process you personally executed, rather than work completed by other team members.

We are looking for someone who can take genuine ownership of these responsibilities and help us grow.

If you're passionate about performance marketing, persuasive copywriting, and creating funnels that convert, we'd love to hear from you!