Meta Ads Optimization Specialist – Local Home Services (Part-Time)

Company: Porcupine Paint
Location: Remote – Philippines
Compensation: $10 USD/hour ($50/week)
Hours: Approximately 5 hours per week
Schedule: Flexible, with consistent weekly communication
Employment: Long-term, part-time

About Us

Porcupine Paint is a growing residential and commercial painting company based in Denver, Colorado.

We're bringing our Meta advertising management in-house and looking for an experienced, analytical Meta Ads specialist to help us continuously improve our Facebook and Instagram advertising performance.

We already have the ability to create campaigns, film advertisements, and produce video content. What we're looking for is someone who excels at analyzing campaign performance, identifying opportunities, and recommending data-driven optimizations.

You'll work directly with the business owner, who manages marketing strategy, and collaborate with our existing video editor.

This role is primarily focused on performance analysis and ongoing optimization.

Your Responsibilities

-Campaign creation, Monitoring & Optimization
-Review Meta advertising performance at least twice per week.
-Identify winning and underperforming campaigns, ad sets, and advertisements.
-Monitor key performance indicators and identify trends or potential issues.
-Recommend which advertisements to scale, pause, or modify.
-Identify creative fatigue, declining performance, and opportunities to improve results.
-Implement approved optimizations when needed.

KPI Analysis & Reporting

-Analyze cost per lead (CPL), cost per booked estimate, customer acquisition cost (CAC), and other relevant KPIs.
-Look beyond Meta Ads Manager to understand lead quality and actual business results.
-Help identify which advertisements are generating qualified leads rather than simply inexpensive leads.
-Provide a concise weekly performance report with actionable recommendations.
-Explain what the data means and what specific changes should be made.

Creative Strategy & Continuous Improvement

-Analyze advertising creative to determine which hooks, messaging, offers, and formats perform best.
-Recommend new creative concepts and variations based on campaign performance.
-Work with the business owner and video editor to develop new advertising tests.
-Help establish a consistent testing and optimization process.

Proactive Communication

-Communicate directly with the business owner on a weekly basis.
-Proactively flag performance issues and opportunities.
-Follow up on recommended changes to ensure campaigns are continuously improving.
-Take ownership of the optimization process without needing constant reminders.

What We're Looking For

Required Qualifications

-Proven hands-on experience managing and optimizing Meta Ads campaigns.
-Strong understanding of Meta Ads Manager and lead-generation advertising.
-Demonstrated ability to analyze campaign KPIs and make data-driven recommendations.
-Experience with A/B testing, creative performance analysis, and campaign optimization.
-Ability to explain advertising performance clearly and concisely.
-Strong written English communication skills.
-Highly organized, detail-oriented, and proactive.
-Comfortable working independently and directly with a business owner.

Strongly Preferred

-Experience managing Meta Ads for local home-service businesses such as painting, roofing, HVAC, remodeling, landscaping, or similar industries.
-Experience tracking leads beyond Meta, including booked appointments, closed sales, and customer acquisition costs.
-Familiarity with CRM systems and lead attribution.
-Experience optimizing campaigns with monthly advertising budgets of $3,000–$5,000.

What You Won't Be Responsible For

-Video editing or graphic design.
-Organic social media management.
-Filming or producing advertising content.
-Building every advertising campaign from scratch.
-Managing our entire marketing strategy.

Our owner handles campaign strategy and content creation, and we already have a dedicated video editor.

Your primary responsibility is to analyze what's happening and help us make better advertising decisions.

What Success Looks Like

-We're looking for someone who proactively comes to us each week and says:

"Here's what's working, here's what's not working, here's what the numbers are telling us, and here's what I recommend we do next."

-We want someone who enjoys digging into data, identifying patterns, testing hypotheses, and continually improving results.

Our goal is to establish a consistent optimization process so that our advertising campaigns are never left running without regular analysis and improvement.

Compensation & Schedule

$10 USD per hour.

Approximately 5 hours per week ($50/week).

Flexible working hours.

Weekly performance updates and communication required.

Initial 30-day paid trial.

Long-term opportunity for the right candidate, with potential for additional hours as our advertising operations grow.

How to Apply

Please answer the following questions in your application:

Home Services Experience: Have you managed Meta advertising for local home-service businesses? Which industries?

Campaign Results: Share an example of a lead-generation campaign you optimized. Include the monthly ad spend, KPIs you monitored, changes you made, and measurable results.

KPI Analysis: Which five metrics do you consider most important when evaluating a local home-service lead-generation campaign, and why?

Optimization Process: If you were managing a Meta account spending $100/day, what would your weekly optimization process look like?

Creative Analysis: How do you determine when an advertisement needs new creative versus adjustments to targeting, budget, or campaign structure?

Availability: Are you comfortable working approximately 5 hours per week at $10 USD/hour?

Please include screenshots, anonymized reports, or case studies demonstrating your experience whenever possible.

IMPORTANT: Start your application with the words "PURPLE PORCUPINE" so we know you've read the entire job posting.

We are looking to hire an individual specialist, not an agency.

If you enjoy analyzing advertising performance, finding opportunities others miss, and working directly with a business owner to improve results, we'd love to hear from you.