Meta & Google Ads Specialist + Lead Caller

We are a US-based company looking for an experienced Meta (Facebook /Instagram) and Google Ads specialist who can plan, launch, manage, and optimize campaigns WITHOUT training.

This is not a beginner position. We are only looking for someone who already understands the full funnel of paid ads and can also call incoming leads, qualify them, and book appointments.

Main Responsibilities

Ads Management (70%)

Plan and create campaigns on Meta Ads Manager and Google Ads for:

Lead generation (forms, landing pages, calls)

Local business campaigns (construction / restaurant / service)

Write and test ad copy, headlines, and basic creatives (or work with our designer).

Set up targeting, budgets, bidding strategies, and conversion tracking.

Monitor and optimize campaigns daily/weekly to improve:

Cost per lead

Click-through rate

Quality of leads

Create simple performance reports (weekly) with:

Spend

Leads

Cost per lead

Suggestions to improve

Lead Calling & Follow-up (30%)

Call new leads from the US within our working hours using our dialer/VOIP.

Qualify leads using a script (we will provide) and ask basic questions.

Schedule appointments / estimates and enter notes into our CRM/Google Sheet.

Send follow-up SMS/email templates to leads who don’t answer.

Requirements

At least 2+ years hands-on experience managing Meta and/or Google Ads (not just “boost post”).

Can show proof of results: screenshots, metrics, or accounts you managed.

Strong understanding of:

Pixel/conversion tracking

Lead campaigns vs traffic campaigns

Targeting, retargeting, lookalike audiences

Comfortable calling US leads in English, clear and confident speaking voice.

Reliable internet, headset, and quiet place to take calls.

Able to work 1 hour in the US morning and 1 hour in the US evening, plus some flexible time for campaign setup & optimization (you can specify total hours per week).

Nice to Have (Not Required)

Experience with HubSpot, GoHighLevel, or other CRM tools.

Experience running ads for home improvement, construction, or restaurants.

Basic Canva or design skills for simple ad creatives.