Senior Ecommerce Marketing Manager – Beauty Brand (Full-Time, Remote)

This is a long-term, full-time, work-from-home role with an ambitious, fast-growing Australian beauty brand.

THE OPPORTUNITY

We are looking for a commercially driven Senior Ecommerce Marketing Manager to own and accelerate the brand’s direct-to-consumer growth. This is a hands-on senior role for someone who can turn customer insight, creative ideas and performance data into stronger conversion, more efficient acquisition and sustained sales growth.

Focus: Ecommerce growth | Platform: Shopify | Channels: Paid, CRM and web

ABOUT THE BRAND

We are an age-positive Australian beauty brand creating high-performing, uncomplicated products for women who want beauty to feel relevant, joyful and real. We are building a distinctive brand with ambitious growth plans across Australia and international markets.

THE ROLE

You will lead the ecommerce growth engine across Shopify, paid media, CRM and onsite conversion. You will work closely with the social and creative teams to turn brand stories, customer problems and cultural moments into high-performing ads, hooks, landing pages and campaigns. You will be equally comfortable setting the strategy, briefing creative, managing activity in platform and digging into the numbers to d ---------- what happens next.

KEY RESPONSIBILITIES

Ecommerce and Shopify ownership:

• Own the day-to-day performance and commercial growth of the brand’s Shopify store.
• Manage site merchandising, product launches, collections, promotions and campaign updates, ensuring the customer journey is seamless from landing page to checkout.
• Build and maintain a conversion optimisation roadmap across product pages, landing pages, bundles, offers, navigation, mobile experience and checkout.
• Use customer behaviour, site analytics and testing to identify friction, prioritise improvements and increase conversion rate and average order value.
• Coordinate developers and agency partners, writing clear briefs and ensuring work is delivered accurately and on time.

Paid media and profitable growth:

• Own paid performance strategy and execution across Meta and Google, including campaign structure, budgets, optimisation, testing and in-platform management.
• Set clear growth targets and manage spend against revenue, customer acquisition cost, return on ad spend, contribution margin and new-customer growth.
• Build a disciplined testing program across audiences, offers, formats, landing pages, hooks and creative concepts.
• Scale winning campaigns while protecting efficiency, and act quickly when performance changes.
• Translate channel data into clear actions and commercial recommendations for the leadership and wider team.

Creative strategy and campaign development:

• Work closely with social, brand and creative teams to build the advertising strategy, creative pipeline and campaign calendar.
• Develop sharp customer-led hooks, briefs and testing angles that connect the brand’s brand voice with clear product benefits and reasons to buy.
• Analyse creative performance to identify which messages, formats, talent and concepts drive sales, then feed those learnings back into content production.
• Write and refine on-brand copy for ads, email , landing pages and web campaigns.
• Ensure campaigns land consistently across paid ads, organic social, email , website and retail touchpoints.

CRM and customer growth:

• Own email and CRM in Klaviyo, including campaign planning, automations, segmentation, testing, creative and reporting.
• Grow customer lifetime value through effective welcome, education, replenishment, cross-sell, win-back and loyalty journeys.
• Use customer data and insights to improve retention, repeat purchase and the relevance of the brand’s communication.

Reporting, SEO and optimisation:

• Create a clear weekly trading and performance view covering revenue, traffic, conversion, average order value, channel efficiency, customer acquisition and retention.
• Own the digital trading rhythm, identifying risks and opportunities early and recommending the actions required to hit sales targets.
• Support SEO and content strategy, including the brand’s menopause and perimenopause education hub, working with agency partners and developers.
• Build a culture of testing and learning, with documented hypotheses, results and next steps.

WHAT SUCCESS LOOKS LIKE

• Consistent, profitable growth in online revenue and new-customer acquisition.
• Improved Shopify conversion rate, average order value and customer lifetime value.
• A reliable creative testing engine with a steady pipeline of new hooks and winning ad concepts.
• Stronger paid media efficiency and confident scaling of spend.
• Clear, actionable reporting that helps the team make faster commercial decisions.
• Well-executed launches and campaigns delivered seamlessly across all digital touchpoints.

ABOUT YOU

• Fluent English, spoken and written (essential)
• Senior ecommerce or growth marketing experience in a high-growth beauty, skincare, cosmetics, wellness or consumer brand, with a strong record of increasing online sales.
• Deep, hands-on Shopify experience and a strong understanding of ecommerce merchandising, customer journeys and conversion optimisation.
• Highly experienced in paid social and paid search, particularly Meta and Google, with the ability to manage campaigns directly rather than relying entirely on agencies.
• Experience applying proven ecommerce growth frameworks, with strong testing discipline and growth methodology.
• Strong Klaviyo and CRM experience across campaigns, automations, segmentation and retention strategy.
• A proven ability to use data to make decisions, prioritise activity and explain performance clearly to non-specialists.
• Strong creative judgement and experience partnering with social and creative teams to develop performance-led concepts, hooks and briefs.
• Excellent copywriting and communication skills, with a sharp understanding of brand tone and customer motivation.
• Commercially minded, highly organised and comfortable moving between strategic thinking and hands-on execution.
• Proactive, accountable and calm under pressure, with the confidence to challenge, recommend and act.

HIGHLY REGARDED

• Experience growing a beauty brand across Australia and the United States.
• Experience with subscription, bundles, gifting, loyalty or referral programs.
• Working knowledge of GA4, attribution tools, dashboards, SEO and Shopify analytics.
• Experience managing agency, freelance and developer relationships.

HOW WE WORK

This role suits someone who loves pace, ownership and visible commercial impact. You will be expected to bring ideas, test them quickly, learn from the results and work generously across brand, creative, social and operations. Here, strong performance and strong brand building should reinforce each other.

HOW TO APPLY

Please send your CV and a short note outlining the ecommerce growth you have personally driven. Include examples of Shopify conversion improvements, paid media results, creative testing programs and the ecommerce growth frameworks you have used.