Google Ads media buyer — lead gen

We're looking for a senior Google Ads Media Buyer who can own lead gen accounts end-to-end. No micromanagement. No endless client calls. Just strategy, execution, and scaling. If you treat ad spend like your own money and proactively find growth levers, you'll fit in well.

Why Join Us
Full autonomy: You run the accounts. We trust your judgment.
Growth path: Start part-time, scale to full-time, move into a lead/management role as we grow.

What You'll Do
Manage and scale Google Ads accounts focused on lead generation (setup ? testing ? scaling).
Build and own Search, Performance Max, and Display strategies tuned for CPL and lead quality.
Develop keyword strategies, ad copy frameworks, and landing page hypotheses that drive qualified form fills and calls.
Optimize toward CPL, lead-to-close rate, and blended CAC — not vanity metrics like CTR or impressions.
Structure campaigns for scale (TOFU prospecting, BOFU retargeting, branded vs non-branded separation).
Identify and execute scaling opportunities — don't just maintain spend.

Requirements
3+ years of Google Ads experience with a lead generation focus (not eCommerce).
Proven results in high-intent verticals: finance, insurance, real estate, legal, or similar.
Strong grasp of keyword intent, match type strategy, and Quality Score mechanics.
Experience structuring campaigns around CPL targets with an understanding of downstream lead quality.
Self-directed: you create the plan and execute without hand-holding.
Results-driven: measured on outcomes, not hours worked.

Bonus Points
Experience working with a mortgage broker, financial advisor firm, or lending company is a strong plus. We work with financial services clients and need someone who understands compliance constraints, high-value leads, and long sales cycles.

How to Apply
Apply here:
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