Ads Manager

Hiring: Freelance Meta Ads Manager (Facebook & Instagram Ads)

Company: H1 Grinds
Position: Freelance Meta Ads Manager
Engagement:** Hourly / Freelance
Experience Level: Proven experience managing successful advertising campaigns

About the Role

H1 Grinds is looking for a results-driven Meta Ads Manager to help us build and manage our advertising campaigns from scratch. Our primary goal is to attract and recruit tutors in Ireland, South Africa, and the Philippines.

We are starting with a new advertising account and are looking for someone who can develop a strategy, set up campaigns, create effective ads, and optimise performance to generate high-quality tutor applications.

We are particularly interested in someone who can demonstrate a proven track record of running successful Meta advertising campaigns and explain how they would approach this project.

Key Responsibilities

• Set up and structure Meta advertising campaigns from scratch.
• Develop an advertising strategy to recruit tutors in Ireland, South Africa, and the Philippines.
• Create compelling ad copy, visuals, and campaign creatives, or collaborate with our team on creative production.
• Set up audience targeting, campaign objectives, tracking, and conversion measurement.
• Monitor campaign performance and regularly optimise ads to improve results.
• Test different audiences, creatives, and messaging to identify what works best.
• Track key performance metrics, including cost per lead, cost per application, and lead quality.
• Provide regular performance reports and actionable recommendations.
• Manage the advertising budget efficiently and scale successful campaigns where appropriate.

Requirements

• Demonstrable experience managing Facebook and Instagram advertising campaigns through Meta Ads Manager.
• A portfolio or case studies showing previous campaign results.
• Experience generating leads, applications, or registrations through paid advertising.
• Ability to explain campaign strategy, testing methods, and optimisation decisions.
• Strong analytical skills and familiarity with Meta Pixel, conversion tracking, and reporting.
• Experience in recruitment, education, tutoring, or lead generation is an advantage.

What We Are Looking For

We are looking for someone who can do more than simply launch ads. We want a proactive specialist who can take ownership of the advertising process, test different approaches, measure results, and help us build a repeatable system for attracting qualified tutors.

As this is a new advertising account, we would also value someone who can recommend the right initial budget, campaign structure, and strategy for each target country.

Application Requirements

When applying, please include:

1. A brief introduction outlining your Meta Ads experience.
2. Examples of previous campaigns you have managed, including measurable results where possible.
3. Your experience with lead generation, recruitment, or education-related campaigns.
4. Your proposed approach to recruiting tutors in Ireland, South Africa, and the Philippines.
5. Your hourly rate, including your currency.
6. Your estimated number of hours required per week during the initial setup and ongoing management.
7. Any additional costs we should be aware of, such as creative production or reporting tools.

Please share relevant case studies, screenshots, or other evidence of your previous results. Where possible, include campaign objectives, advertising spend, cost per lead, and conversion outcomes.

We look forward to hearing from experienced professionals who can help H1 Grinds build and grow its tutor recruitment campaigns.