Google Ads & Tracking Specialist (B2B Lead Generation, Part-Time)

ABOUT THE JOB:
I am a keynote speaker and want to get booking inquiries from event
organizers and companies through Google Ads. I need an experienced
specialist to set up a new account from scratch and then manage it.

Campaigns will run in English and German in the countries with the
best market for keynote speakers (you will help me choose them).
I will write or review the German ad copy myself.

PHASE 1 – SETUP (fixed project):

• Create a new Google Ads account structure (I own the account, data from an old account exist)
• Set up Google Tag Manager and GA4
• Track 2 conversions: contact form submissions and clicks on my

email address

• Implement Consent Mode v2 with my cookie banner (GDPR/EU)
• Protect the form against spam so bot leads are not counted
• Build Search campaigns by language and country

PHASE 2 – ONGOING MANAGEMENT (approx. 2–4 hours/week):

• Search terms review, negative and new keywords
• Bid, budget and ad copy optimization
• Tracking checks
• Short monthly report with recommendations

REQUIREMENTS:

• 3+ years of hands-on Google Ads experience
• Proven B2B / lead generation experience (not only e-commerce)
• Strong Google Tag Manager and GA4 skills
• Experience with Consent Mode v2 and GDPR
• Very good written English

NICE TO HAVE:

• Server-side GTM (e.g. ---------- )
• Offline conversion import from a CRM (I use Zoho CRM)
• Experience with DACH or European markets apart from classical keynote speaker markets

HOW TO APPLY:
Start your message with the word "KEYNOTE" and include ALL of these:

1. A Loom video (max. 3 min) inside a real Google Ads account you
manage (blur client names). Open the search terms report and
explain one negative keyword you added and why.

2. A Keyword Planner screenshot with search volume and CPC range for
"keynote speaker" in Germany, Switzerland, USA and UK, plus one
other country you would recommend for me (one sentence why).

3. Use Google Tag Assistant on my website [ ---------- ]. Send a screenshot
and briefly describe how YOU would track the form and email
clicks on this specific site, including cookie consent.

4. Your hourly rate.

Applications missing any of these will not be considered.

PROCESS:
Shortlisted candidates will do a short paid test task and a live
screen-share call, including a small hands-on task in Google Tag
Manager.

Hours: Part-time, flexible