Senior Paid Media Analyst (Google Ads & Meta Ads)

About the Role

We’re looking for a full-time Senior Paid Media Analyst to independently own the strategy, execution, and performance of Google Ads and Meta Ads campaigns across assigned client accounts.

This is not a “follow the platform recommendations” role. We need an analytical, proactive problem-solver who knows how to scale e-commerce campaigns profitably, spots growth opportunities without being asked, and takes real ownership of client results.

What You’ll Do

CAMPAIGN AND STRATEGY MANAGEMENT
Build, launch, manage, and optimize Google Ads and Meta campaigns from scratch
Develop paid media strategies tied to client goals: e-commerce revenue, profitability, and lead generation
Manage budgets, pacing, bidding, targeting, and spend allocation
Run keyword research, search term analysis, and audience development
Manage Google Search, Shopping, Performance Max, and Meta prospecting, remarketing, and catalog campaigns
Test campaign structures, bidding, audiences, creative, and new platform features
Troubleshoot performance drops, conversion tracking discrepancies, and delivery issues
Collaborate with internal teams on creative direction, promotions, and client initiatives

E-COMMERCE GROWTH
Build strategies that grow online sales, revenue, and profitable customer acquisition
Analyze ROAS, revenue, conversion rate, AOV, and CAC
Scale winning campaigns through budget allocation, audience expansion, product segmentation, and creative testing
Evaluate product-level performance across Shopping, Performance Max, and Meta catalog campaigns
Make recommendations based on revenue and profitability, not traffic or engagement

REPORTING AND CLIENT COMMUNICATIONS
Monitor CPA, ROAS, CPC, CTR, CVR, conversions, revenue, and AOV
Diagnose trends and turn data into clear, actionable recommendations
Maintain accurate campaign reporting
Join monthly or quarterly client calls and confidently present results, challenges, and strategy

REQUIREMENTS
3+ years of hands-on paid media experience, including building and launching campaigns from scratch
Experience managing individual client accounts with at least $10,000 in monthly ad spend per account (not combined spend across clients)
Proven e-commerce advertising experience with a track record of scaling revenue and ROAS
Strong proficiency in Google Ads and Meta Ads Manager
Hands-on experience with Google Search, Shopping, Performance Max, and Meta conversion campaigns
Solid grasp of campaign structure, bidding strategies, audience targeting, keyword management, and budget optimization
Working knowledge of GA4, Google Tag Manager, conversion tracking, and attribution
Familiarity with Google Merchant Center and product feeds
Strong Google Sheets or Excel skills
Ability to manage multiple accounts, budgets, and deadlines at once
Clear, confident communication with clients and internal teams

Nice to Have

• Agency experience managing clients across different industries
• Experience with both e-commerce and lead generation campaigns
• Experience with Microsoft Advertising, TikTok Ads, LinkedIn Ads, Basis, GroundTruth, or other programmatic platforms
• Familiarity with TapClicks, Shopify, Meta Commerce Manager, product catalogs, and Klaviyo
• Experience building creative testing strategies and giving performance-based creative recommendations

Send the following:
1. Your resume - make sure it's a shareable link
2. Portfolio which includes the largest single account you’ve managed: industry, monthly ad spend, and one result you’re proud of (e.g., ROAS or revenue growth)
3. The platforms you’ve built campaigns on from scratch

Applications missing these details will not be considered and only qualified applicants will be contacted.
Thank you and good luck!