SDR / Market Intelligence Specialist — Industrial & Manufacturing

Met Company provides industrial fabrication, structural and miscellaneous steel, laser cutting, welding, modular/container structures, equipment enclosures, manufacturing, installation and field services.

We are seeking a research-driven, proactive SDR / Market Intelligence Specialist to identify potential customers, reach relevant decision-makers and generate qualified sales meetings.

Role Overview

Your primary responsibility is to build Met’s outbound sales pipeline through targeted account research, email , LinkedIn and telephone prospecting.

You will research industrial companies, OEMs, contractors and manufacturers; understand their potential needs; and connect qualified prospects with our revenue leadership and Houston-based Business Development & Account Manager.

Success means creating relevant conversations and qualified opportunities—not simply collecting contacts or sending large volumes of messages.

Key Responsibilities

Target Account Research & Market Intelligence

• Research companies that match Met’s capabilities and target markets.
• Identify purchasing, engineering, operations and project decision-makers.
• Build accurate prospect lists using Seamless.AI and other approved research tools.
• Research potential needs for fabrication, welding, structural steel, enclosures, modular structures and contract manufacturing.
• Monitor target accounts for expansion, new projects and procurement activity.
• Track relevant opportunities through Blue Book, Dodge, Thomasnet and other approved sources.
• Summarize useful account and market intelligence for the Revenue team.

Outbound Prospecting

• Conduct personalized outreach through email , LinkedIn and telephone.
• Explain Met’s capabilities clearly and connect them to prospective customer needs.
• Follow approved outreach sequences and maintain consistent follow-up.
• Handle initial questions and objections professionally.
• Schedule qualified meetings for Business Development and revenue leadership.
• Coordinate outreach to prevent duplicate or conflicting customer contact.

Lead Qualification & Sales Handoff

• Assess prospects for service fit, project needs, timing and purchasing process.
• Identify the appropriate decision-makers and next steps.
• Document relevant requirements and qualification notes.
• Route RFQs and technical questions to the appropriate sales or estimating personnel.
• Provide clear meeting handoffs, including account background, customer needs and agreed next steps.
• Assist with initial qualification of assigned inbound leads.

CRM & Reporting

• Maintain accurate company, contact and prospecting activity records in HubSpot.
• Record outreach, responses, qualification details and follow-up tasks promptly.
• Track activity, response rates, meetings booked, meetings held and opportunities generated.
• Report prospecting results and useful market findings weekly.
• Work with Revenue Operations to improve list quality, outreach workflows and reporting.

AI-Assisted Research & Productivity

• Use ChatGPT and approved AI tools to support company research, account summaries and outreach drafts.
• Verify research and review messages before use.
• Follow company procedures for handling customer and prospect information.
• Suggest improvements to repetitive research and prospecting tasks.
• Coordinate with Revenue Operations on automation needs.

Role Boundaries

This position focuses on prospect research, outreach, qualification and meeting generation. Paid advertising, landing-page development, SEO and social media management are outside its primary scope.

Revenue Operations owns CRM administration and automation infrastructure. Revenue leadership and Business Development own pricing, negotiations and closing.

Required Qualifications

• Proven experience in B2B sales development, outbound prospecting or lead generation.
• Strong written and spoken English, including confidence making business calls.
• Ability to research companies and identify relevant decision-makers.
• Experience with email , LinkedIn and telephone outreach.
• Experience maintaining accurate records in HubSpot or a comparable CRM.
• Ability to qualify prospects and prepare useful sales handoffs.
• Strong organization, attention to detail and consistent follow-through.
• Comfort using AI tools while independently checking their outputs.
• Reliable internet connection and a suitable workspace for calls.
• Availability for agreed working-hour overlap with Houston, Texas.

Preferred Qualifications

• Experience prospecting for manufacturing, metal fabrication, construction, industrial services, OEMs or oil and gas businesses.
• Familiarity with Seamless.AI, Thomasnet, Blue Book or Dodge.
• Experience reading capability statements and recognizing relevant RFQs or project opportunities.
• Demonstrated results generating qualified meetings and sales opportunities for a technical B2B company.

What Success Looks Like

• Prospect lists match Met’s target customers and capabilities.
• Outreach reaches relevant decision-makers with accurate, useful messaging.
• Qualified meetings are held and produce actionable next steps.
• HubSpot records are current and sales handoffs are complete.
• Research helps the Revenue team identify promising accounts and projects.
• Performance improves through feedback from sales and estimating.

How to Apply

Please submit your résumé and brief answers to the following:

1. Which B2B industries have you prospected into, and which decision-makers did you target?
2. What were your actual results in your most recent role, including qualified meetings held or opportunities generated?
3. Which CRM, research and outreach tools have you used?
4. How would you identify and approach potential customers for a Houston metal fabrication company?
5. What are your availability for Houston working-hour overlap, earliest start date and expected monthly compensation?

Please use “Met SDR / Market Intelligence” as your application subject line.