Growth, Marketing & Operations VA

Growth, Marketing & Operations VA
Ecolux Senior Living | Full-Time | 8 AM–5 PM California Time

We are looking for an exceptional, proactive Virtual Assistant to join Ecolux Senior Living, a growing senior-living company in the San Francisco Bay Area.

This is NOT a typical administrative VA position.
We are looking for someone who can help us grow occupancy, build referral relationships, execute marketing campaigns, launch new businesses, and coordinate operations when needed.

Approximately 75–80% of this position will focus on growth, marketing, sales support, and new ventures, with approximately 20–25% focused on Ecolux operational coordination and weekend support.

Your #1 Goal
Help us maintain:
100% occupancy + a strong waitlist across all Ecolux locations.

You will help generate leads, develop referral relationships, follow up with prospects, schedule tours, manage our CRM, improve our online presence, and develop systems that consistently generate new residents.

Key Responsibilities
Occupancy & Growth — 75–80%
Generate qualified resident leads
Build relationships with senior placement agencies, hospitals, hospice, home health, rehab facilities, social workers, case managers, and other referral partners
Conduct email, phone, LinkedIn, and online outreach
Follow up aggressively and professionally with leads and referral partners
Manage our CRM and sales pipeline
Schedule and confirm facility tours
Follow leads from inquiry → tour → deposit → move-in
Help maintain a resident waitlist
Generate Google reviews and testimonials
Manage Google Business Profiles
Assist with social media, YouTube, Canva, CapCut, and marketing campaigns
Update our Squarespace websites
Research competitors and new marketing opportunities
Use ChatGPT and other AI tools to automate marketing, research, outreach, and follow-up
New Business Ventures

You will also help us research, organize, market, and launch new Ecolux/BMV initiatives, including:
Ecolux Home Care
Senior placement services
Ecolux technology/AI initiatives
Wellness programs
Events and other new ventures
Additional businesses and projects as we expand

This could include market research, competitor analysis, lead generation, vendor research, project coordination, website/content creation, outreach, and launch support.

Operations Coordination — 20–25%
Initially, this position will also provide operational support for our senior-living homes, particularly on weekends.
This may include:
Monitoring caregiver communication
Checking that important resident-care tasks are completed
Following up on staffing/call-outs
Reviewing operational dashboards
Coordinating caregiver issues
Monitoring medication/documentation exceptions
Tracking facility or maintenance issues
Making sure urgent items are escalated
Helping ensure nothing important falls through the cracks

You will work with our existing operations team rather than independently managing resident care.

Schedule
Full-Time: 8:00 AM–5:00 PM California/Pacific Time

You MUST be comfortable consistently working California business hours.

Some weekend operational coordination will also be required, particularly during the initial phase of the position. The weekly schedule can be structured accordingly so this does not simply mean working seven full days every week.

Who We Want
We are looking for someone who is:
Extremely proactive and resourceful
Excellent in spoken and written English
Comfortable making phone calls
Strong in sales, lead generation, and follow-up
Highly organized
Persistent without being pushy
Comfortable managing multiple projects
Excellent at online research
Tech savvy
Comfortable learning new software quickly
Experienced with AI tools such as ChatGPT
Able to identify problems and solve them without waiting for detailed instructions

Experience with healthcare, senior living, real estate, sales, appointment setting, lead generation, digital marketing, operations, or project management is highly desirable.

Experience with tools such as Airtable, Google Workspace, Canva, CapCut, CRM software, Squarespace, LinkedIn, and ChatGPT is a plus.

What Success Looks Like
You will be measured by outcomes, including:
Ecolux occupancy %
Size and quality of our waitlist
Qualified leads generated
Referral relationships developed
Tours scheduled
Resident move-ins
Follow-up completion
Reviews/testimonials generated
Marketing initiatives executed
Successful launch and progress of new ventures
Operational issues properly followed through
Growth Opportunity

We are looking for someone who wants a long-term role and significantly more responsibility over time.

As Ecolux and our other businesses grow, the right person could eventually develop into a Growth Manager / Business Development Manager and help oversee additional team members.

How to Apply
Start your application with the words:
ECOLUX GROWTH
Then answer these questions:

Tell us briefly about your experience with lead generation, sales, marketing, operations, or business development.
Are you available to consistently work 8 AM–5 PM California time?
Are you comfortable making outbound phone calls to businesses and referral partners?
What AI tools do you currently use?
What CRM, Airtable, Canva, CapCut, Squarespace, or marketing tools have you used?
What is your expected monthly salary?
Describe one situation where you were given a goal but very little instruction and figured out how to accomplish it.

Finally, answer this:
If Ecolux had 3 empty rooms that needed to be filled within the next 30 days, what would you do during your first 7 days to generate qualified prospects and move-ins?

We are looking for someone who thinks like an owner and problem solver, not someone who simply waits for tasks.