Content Strategist & Producer (YouTube + Instagram) - Travel Channel
Confidential employer
We're Gary and Kalai, a Malaysian couple travel brand on YouTube and Instagram. We're filming a Europe series and an overland Southeast Asia trip. We shoot. You make sure what we shoot gets seen.
THE ROLE
You're our creative brain and right hand. You come up with ideas, shape them into hooks, titles and thumbnails, and keep our content calendar running. The goal: grow our subscriber and follower base so we can monetize.
WHAT YOU'LL DO
- Pitch 10 video and Reel ideas every week, each with a hook, title and thumbnail concept
- Study competitor travel channels and trending Reels, and tell us what to copy and what to avoid
- Write hooks, outlines and shot lists so we can film fast
- Check YouTube Studio and Instagram Insights weekly and tell us what to change
- Write captions and hashtags, and schedule posts
- Maintain the content calendar
- Send a short monthly report: what worked, what didn't, what's next
YOU ARE
- Minimum 2+ years in YouTube or Instagram content, social media or content marketing
- Strong at hooks, storytelling and titles
- Able to show past work (channels or accounts you helped grow, with numbers)
- Comfortable with Canva, Google Docs/Sheets
- Fluent in written English
- Proactive: you bring ideas without being asked
BONUS: travel niche experience, basic video editing, Reels experience
DETAILS
- 3-month paid trial, then a review
- Good performance = raise or milestone bonus (e.g. subscriber targets)
- Regular check-ins with us over WhatsApp/Zoom
TO APPLY, SEND
1. Your CV + 2-3 channels or accounts you've worked on
2. Your expected monthly rate in USD
3. This test task (1-2 hours): Study our channels [ADD YOUR YOUTUBE + INSTAGRAM LINKS]. Send us (a) 5 video or Reel ideas, each with hook, title and thumbnail idea, (b) the 3 biggest things you'd fix on our channels right now, (c) 1 competitor travel channel you'd model us after, and why.
Applications without the test task will not be considered. The top 3 candidates will be paid for their test task.
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