Meta ads video editor

We're hiring a freelance short-form video editor to cut our paid social ads, paid per concept batch, with a clear path to a full-time role.

The role

Giants is a UK direct-to-consumer brand making collagen protein coffee: Salted Caramel and Smooth Vanilla lattes you make in seconds with water, each scoop carrying 10g of collagen protein. Our customers are busy UK women who want a daily latte that happens to be good for them, not another supplement chore.

Almost all of our growth comes from Meta and TikTok video ads. Most of those are creator (UGC) videos filmed on a phone in a real kitchen. We need an editor who can take raw creator footage and turn it into ads that feel like a friend's post, not an advert.

Type

Freelance, paid per concept batch

Location
Remote; UK time zone overlap needed for feedback

Volume to start

5-6 concept batches a week

Future

Full-time in-house editor role for the right person

Reports to

Growth / creative lead

What you'll edit

One concept batch is one idea turned into a family of tested ads. You get the brief, the raw footage and the script; we get back:

Deliverable

Detail

Master edit

30 to 75s, 9:16 at 1080x1920, captions burned in

Hook variants

3 to 5 versions that swap only the first 2 to 4 seconds onto the same body

Project files

Organised and named so anyone can pick them up

The formats you'll cut most:

• Organic ads / mini vsls: mini vsls that don't seem like ads with organic style footage
• POV latte demos: scoop, water, stir, froth, sip, cut on the action
• Founder videos: talking to camera
• Multi-creator stitches: several creators cut together around one idea

You'll also recut our existing winning ads into new hook and length variants.

How we edit

Our one rule: if it looks like an ad, it's wrong. Our best performers look like something a friend posted from her kitchen.

• Frame one moves. Something is already happening: a pour, a fumble, a hand on the pouch. No "hi guys" openers.

• The hook lands three ways at once. What she says, what's on screen and one line of text all hit in the first 3 seconds.

• Tight jump cuts. Breaths, pauses and restarts come out, roughly every 1.5 to 4 seconds. Real fumbles, laughs and coughs stay in.

• The latte is the money shot. Foam, steam, the pour and the stir get room to breathe, and it looks creamy before any benefit is said.

• Native text only. One lowercase line at a time, in the app's own text style, kept clear of the platform buttons. No designed graphics, brand fonts or logo end cards.

• Real sound, no music bed. Kettle, spoon and kitchen noise stay in. None of our winning ads use music.

• No polish. No grading, LUTs, zoom transitions, whooshes or glitch effects.

• UK ad rules. No medication names, no weight-loss claims, no cure or guarantee language. We'll give you the full list, and you'll flag anything in a creator's footage that breaks it.

Who we're looking for

Must-haves:

• At least 1 year editing short-form paid social ads (Meta, TikTok or Reels), with UGC or creator footage in your portfolio
• Fast, confident jump-cut editing of talking-head footage
• Strong instinct for hooks and the first 3 seconds
• Comfortable in Premiere Pro, CapCut, Final Cut or DaVinci Resolve
• Reliable on turnaround and quick to act on short, direct feedback
• Fluent English with an ear for British speech, slang and humour

Nice-to-haves:

• Edited for DTC brands in food, drink, beauty or wellness
• Knows how to read ad metrics like hook rate, hold rate and CTR, and edits towards them
• Experience with AI voiceover (for example ElevenLabs) or AI captioning tools
• Knowledge of UK advertising rules (ASA) for health and food claims
• Based in or familiar with the UK market

How it works
1. Paid test batch. Shortlisted editors cut one real concept batch for us, paid at your quoted rate.
2. Brief. Each batch comes with raw footage in a shared folder, a script or edit plan, hook ideas and references from ads that are working.
3. First cut in 48 to 72 hours. Delivered as a review link plus final files.
4. Up to 2 rounds of revisions per batch, included in the rate.
5. We test and share results. You'll see which hooks and cuts won, so every batch gets sharper.

Pay: a fixed rate per concept batch, agreed upfront and paid on delivery. Tell us your rate per batch in your application.

Path to full time: after around 3 months of consistent batches, we'll review volume and results together. If it's working on both sides, we'll offer a full-time in-house editor role with a fixed salary and ownership of our video output.

How to apply

Send your portfolio to ---------- with the subject line "Giants video editor – [your name]". Please include:
1. 3 to 5 short-form ads you edited, ideally UGC or creator-led, as links (Drive, ---------- , TikTok or Instagram). Tell us what you did on each: full edit, captions only, or hooks.
2. Your best hook. Point us to the first 3 seconds you're proudest of and say why it works.
3. Results, if you have them: hook rate, CTR, spend or anything else the brand shared with you.
4. Your rate per concept batch, using the deliverables listed above.
5. Your weekly capacity and your time zone.

Applications without a portfolio won't be considered. We'll reply to shortlisted editors within a week with a paid test batch.