SEO + GEO / Organic Growth Specialist

Industry: Fintech / Trading / Online Platform

We are looking for a hands-on SEO + GEO / Organic Growth Specialist to grow our organic traffic, improve search rankings, increase visibility in AI search platforms, and help generate more qualified users for our fintech and trading platforms.

This is an execution-focused role.

We are not looking for someone who only creates SEO reports.

We want someone who can research opportunities, optimize pages, create content plans, fix SEO issues, work with writers/designers/developers, build authority, and show measurable growth.

Main Responsibilities

SEO Strategy & Keyword Research

Research high-intent keywords related to:

prop trading

funded trading

stock trading

trading challenges

trading simulators

day trading

funded accounts

trading education

Identify keyword gaps and new opportunities

Analyze competitors

Build keyword clusters and content plans

Prioritize keywords based on traffic potential and conversion intent

On-Page SEO

Optimize:

page titles

meta descriptions

headings

content

internal links

URLs

schema

image alt text

Improve existing landing pages

Recommend new landing pages

Improve content quality and search intent match

Technical SEO

Monitor and identify:

indexing issues

crawl problems

broken links

duplicate content

canonical issues

sitemap problems

robots.txt issues

Core Web Vitals

page speed problems

mobile SEO issues

Work with developers to get issues fixed

Verify fixes after deployment

Google Search Console & Analytics

Monitor Google Search Console regularly

Track:

impressions

clicks

CTR

rankings

indexed pages

search queries

Use GA4 to understand organic traffic and conversions

Identify pages losing or gaining traffic

Create clear weekly reports

Content SEO

Create SEO content briefs

Recommend article topics

Optimize existing articles

Work with the content/social team

Turn keyword opportunities into useful content

Help create comparison pages, FAQs, guides and landing pages

Refresh old content when rankings decline

GEO / AI Search Optimization

We also want to improve our visibility in AI-powered search and answer engines.

You will help optimize content so our company and products can be discovered and cited by platforms such as:

ChatGPT

Google AI Overviews

Perplexity

Gemini

other AI search engines

You should understand or be willing to learn:

entity optimization

structured content

authoritative citations

FAQ content

topical authority

brand mentions

source credibility

content designed for AI retrieval

Link Building & Authority

Work with our outreach team to:

Find relevant backlink opportunities

Build relationships with finance and trading websites

Identify guest-post opportunities

Find resource pages and industry directories

Monitor new and lost backlinks

Avoid spammy or low-quality link-building methods

What We Expect

You should be able to answer questions like:

Why did organic traffic increase or decrease?

Which pages should we build next?

Which keywords can generate qualified users?

Which technical problems are hurting rankings?

Which competitors are gaining traffic and why?

Which pages need to be updated?

Which backlinks should we pursue?

What should our developers fix first?

We want recommendations that lead to action.

Tools

Experience with some of the following is preferred:

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Screaming Frog

Google Keyword Planner

PageSpeed Insights

Looker Studio

Google Trends

Surfer SEO or similar tools

WordPress or other CMS platforms

You do not need to know every tool.

Required Skills

Strong SEO experience

Proven organic traffic growth

Strong keyword research skills

Strong on-page SEO

Understanding of technical SEO

Good written English

Strong analytical skills

Ability to work independently

Strong attention to detail

Ability to explain SEO clearly to non-technical team members

Comfortable working with developers, content creators and outreach specialists

Experience in fintech, trading, finance, SaaS or online consumer products is a strong advantage.

How Performance Will Be Measured

We will measure real results, including:

Organic traffic growth

Search impressions

Organic clicks

Ranking improvements

Number of high-intent keywords ranking

Qualified signups from organic search

Conversion rate from organic traffic

Pages indexed successfully

Technical SEO issues resolved

Content published and optimized

Quality backlinks earned

Growth in branded search

Visibility in AI search results

We care more about business results than vanity metrics.

Weekly Expectations

Each week, you should provide:

Keywords that improved

Keywords that declined

Traffic changes

Pages optimized

New content opportunities

Technical issues found

Technical issues resolved

Backlink opportunities

Competitor activity

Priorities for next week

How To Apply

Please send:

Your resume

Your SEO portfolio or case studies

Screenshots/examples of Google Search Console results you have achieved

Examples of websites where you improved organic traffic

Specific ranking or traffic improvements you personally contributed to

Tools you use

Your expected monthly salary

Your available working hours

A short explanation of how you would approach SEO for a fintech/trading company

A 1–2 minute English introduction video

Please begin your application with:

SEO = GROWTH

Applications without this phrase may not be reviewed.

Practical Test

Final candidates may be asked to review one of our websites and provide a short audit including:

5 SEO issues

5 keyword opportunities

3 content opportunities

3 technical priorities

3 competitor observations

We are looking for someone who can identify opportunities quickly and turn them into measurable organic growth.