Paid Search Specialist – Google Ads and Microsoft Ads (Freelance, Part-Time) – Australian Marketing Agency

About us
Guru Digital is a small Australian marketing agency. We're looking for an experienced individual freelancer (not an agency or team) to manage paid search for a small group of Australian clients. The mix is B2B and local service businesses. It's ongoing, month-to-month work with room to grow as we take on more clients.

What you'll do

Manage Google Ads and Microsoft Ads campaigns focused on lead generation
Set up, fix and maintain conversion tracking for calls, forms and quote requests (Google Tag Manager, GA4, Google Ads, Microsoft Ads)
Build tightly controlled campaigns around high-intent keywords
Review search terms weekly and add negative keywords to cut wasted spend
Test and improve ad copy, keywords and landing page alignment
Keep campaigns within approved monthly budgets at all times
Send a short written update mid-month and at the end of each month, covering:
Spend
Leads and cost per lead
Work completed and in progress
Blockers
Next priorities
Keep tasks up to date in our Trello board

What we're looking for

At least 3 years of hands-on Google Ads experience managing lead generation campaigns
Microsoft Ads experience
Proven experience setting up and troubleshooting conversion tracking with Google Tag Manager and GA4
You measure success by leads and cost per lead, not clicks, impressions or optimisation scores
You understand each client's goals and build campaigns around them
You stick to approved budgets and get written approval before launching new campaigns or changing budgets
Clear written English and reliable communication
Google Ads certifications are a plus

How to apply
Please send:

A short summary of your paid search experience
Screenshots of Google Ads campaigns you've managed, showing spend, conversions and cost per lead (include the date range)
One example of a conversion tracking problem you fixed, and how you fixed it
Your availability

Start your application with the words "Leads not clicks" so we know you've read the full listing. Applications without this won't be reviewed.

Shortlisted applicants will be asked to complete a small paid trial task.