Outreach & Partnerships Specialist (B2B Follow-Up + Creator Partnerships)

About us
We're a small, founder-led e-commerce studio running two US-focused DTC brands:
A personalized book brand. Our newest product is a B2B gifting program: companies send their prospects a real, printed book written about that person, then follow up once it lands. It's the most memorable first touch a prospect will ever get.
A health tech brand making simple health smartwatches for adults 65+ and the families who look out for them.
Lean team, real ownership, fast decisions. You'll report to our marketing and operations lead and work directly with the founder.
The role
About 80% of your time covers three areas. The other 20% goes to whatever marketing work matters most that week: research, launch support, and testing new channels.
1. B2B follow-up (top priority)
We mail personalized books to targeted decision makers at US companies, mostly marketing, sales, and HR leaders.
Once a book is delivered, you call, email , and message the recipient on LinkedIn to turn their surprise into a booked demo.
You research prospects before reaching out and log every touch.
As you ramp up, you'll run some intro calls yourself.
If we test B2B for the smartwatch brand, you'll also reach out to organizations that serve older adults.
2. Creator partnerships
Find and vet creators on TikTok, Instagram, and YouTube:
Parenting and family creators for the book brand
Aging, caregiving, and retirement creators (including "adult children of aging parents") for the smartwatch brand
Pitch collaborations, agree on deliverables, coordinate product seeding, keep content on schedule, and keep good relationships warm.
3. Email marketing
Help write, build, and send campaigns and simple automated flows (we use Klaviyo).
What success looks like
Every delivered book is followed up within a day.
Demos are booked every week.
A steady stream of creator content goes live.
The pipeline is clean enough that anyone can see where every lead stands.
We'll set specific targets together in your first month.
What you bring
2+ years in B2B outbound (SDR/BDR), partnerships, or influencer marketing
Real experience cold calling US businesses (outbound, not only inbound support)
Excellent spoken English: natural and confident with senior US professionals
Strong written English for email s, LinkedIn messages, and DMs
Persistence across multiple touches, and resilience with "no"
Experience vetting creators, including spotting fake followers and weak engagement
Discipline with a CRM or tracker (we use Airtable)
Comfort with priorities that shift week to week
Bonus points
Apollo, Klaviyo, or similar tools
Experience selling to marketing, sales, or HR leaders
Familiarity with corporate gifting or direct mail outreach
Details
Long-term contract, about 40 hours per week
Remote
You must work US Pacific business hours, because calls happen when US prospects are at their desks. That means a fixed shift of 12 am to 8 am Manila time.