Google SEO Expert (Search Everywhere, Local SEO, GEO Focus)

Orrest Digital is one of the leading marketing agencies within UK roadside & convenience retail + other retail/foodservice businesses.

We're after a Google expert with 4+ years of experience and a proven portfolio in driving local footfall & online orders.

We are looking for a highly capable Local Search Everywhere & AI Search Specialist to help us build and deliver our local search service.

About The Role:
We are looking for a highly capable Local Search Everywhere & AI Search Specialist to help us build and deliver our local search service.

This is not a generic SEO role.

You will be responsible for improving how local businesses appear across search engines, map platforms, review sites, directories, social search and AI-generated answers.

Your work will help clients become easier to find, easier to trust and more likely to be chosen by nearby customers.

Key Responsibilities:

• Optimise Google Business Profiles
• Run 200+ Google Business Profiles For Independent Businesses
• Improve visibility in Google Maps and local pack results
• Optimise business presence across Apple Maps, Bing Places and key local directories
• Audit local search visibility across multiple platforms
• Track rankings for local intent keywords
• Research how customers search by sector and location
• Analyse local competitors and identify visibility gaps
• Optimise business categories, services, products, descriptions, photos, opening hours, posts and Q&A
• Build and maintain citation/listing consistency
• Monitor reviews across key platforms
• Support review generation and review response workflows
• Identify fake, spam or harmful reviews where appropriate
• Recommend local landing page improvements
• Structure business information so it is clear for search engines and AI answer engines
• Support AI search visibility across tools such as ChatGPT, Perplexity, Gemini and Copilot
• Research how clients appear in AI-generated local recommendations
• Create monthly Local Search Everywhere reports
• Work with the content team so social, search, reviews and offers support each other
• Help develop repeatable processes, checklists and SOPs for the agency

Search Everywhere Platforms
You should be comfortable working across or researching:

• Google Business Profile
• Google Maps
• Apple Maps
• Bing Places
• Facebook search
• Instagram search
• TikTok search
• Yelp / TripAdvisor where relevant
• Local business directories
• Industry-specific directories
• Review platforms
• Website local landing pages
• AI search tools such as ChatGPT, Gemini, Perplexity and Copilot
• AI Search Responsibilities
• We want someone who can help answer questions like:
• Does this business appear when AI tools recommend local businesses?
• Is the business information consistent enough for AI systems to understand?
• Are reviews, services, categories, locations and proof signals clear?
• What content or structured information should we add to improve discoverability?
• How do competitors appear in AI search compared with our clients?
• What questions are customers likely asking AI before choosing a business?
• You do not need to pretend AI search is fully solved. We want someone curious, experimental and process-driven who can test, document and improve.

Must-Have Skills

• Strong experience with Google Business Profile
• Strong understanding of local SEO and Google Maps ranking factors
• Experience with citations and listing management
• Experience with review management
• Ability to carry out local competitor audits
• Good understanding of local keyword research
• Ability to make practical recommendations, not just produce reports
• Good written English
• Strong attention to detail
• Comfortable using AI tools for research, analysis and workflow improvement
• Able to document processes clearly

What Success Looks Like
You will help our clients:

• Show up more often in local searches
• Improve Google Maps visibility
• Build stronger review and trust signals
• Keep business information consistent across platforms
• Appear correctly across Google, Apple Maps, Bing and directories
• Become easier for AI search tools to understand and recommend
• Increase calls, direction requests, website visits, bookings and orders
• Understand their local visibility through simple monthly reporting

This role is extremley demanding and requires you to work UK hours with overtime.

Subject line: ORREST SEO 2026