Senior Creative Strategist – Meta Ads (FMCG / Consumer Brands) – Full-time

About us
Orrest Digital is a UK ads agency, and all of our clients are UK brands. We work with FMCG and consumer brands that sell online.

We need a senior creative strategist who can make ads that feel native to British audiences. This is a strategy role, not a design or editing role. You’ll d ---------- what we make, why we make it and what we test next.

What you’ll do

• Build creative strategy for each UK client: angles, hooks, messaging and formats
• Research UK customers through reviews, comments, competitor ads and Ad Library
• Write briefs and scripts for UK-based UGC creators, editors and in-studio shoots
• Run a structured creative testing plan across several brand accounts
• Read the data (hook rate, hold rate, CTR, CPA, ROAS) and turn it into the next round of briefs
• Present strategy and results to UK clients on live calls
• Keep a library of what works with UK audiences: winning angles, hooks and formats

You must have

• 4+ years as a creative strategist on paid social, with Meta essential
• Experience creating ads for UK audiences, with a strong understanding of British tone, humour, slang, culture and spelling
• Worked on accounts spending $50,000+ per month
• Tested at volume, 30+ new creatives a month per account
• Experience with FMCG or CPG brands, including brands sold in shops, not just online
• A proven testing framework that you can explain clearly
• Strong UGC and creator briefing experience: scripts, shot lists and direction
• Agency experience managing several clients at once
• Excellent spoken and written English, and confidence leading calls with UK clients

Nice to have

• UK brands in your portfolio, which counts strongly in your favour
• TikTok ads and organic short-form experience
• Experience briefing studio shoots or podcast-style content for brands
• Experience with Motion, Foreplay, Atria, ---------- and Notion

Pay and hours

• £1500-£2000 per month, depending on experience
• Performance bonus tied to winning creatives
• Full-time, 40 hours a week
• Must work UK hours from 9am to 5pm UK time
• Long-term role with room to grow as we scale

How to apply
We only review complete applications. Please send:

• A Loom video of 5 minutes or less walking through one ad you strategised that scaled. Cover the brief, the angle, the hook, why it worked, and the spend and results it reached. You can blur client names.

• 3 Meta Ad Library links to ads you strategised that ran for 60 days or more. UK campaigns are preferred.

• A list of the brands you’ve worked on, which countries they targeted, and roughly how much each spent per month

• One creative brief you’ve written, plus the final ad it became

Start your application with the word “SCALE”

Our process
Application review → 30-minute call where you share your screen to walk us through past work → paid test task built around a UK brand → reference call → 30-day paid trial

You MUST have references. No references = no oppertunity.