Part-Time Email Marketer (Mailchimp) - Non-profit Supporting Ukraine

Required:
Proven experience with Mailchimp, including automations

About us
We are a UK humanitarian organisation that runs regular events. Our work depends on donors, monthly members and volunteers. Email is our main way to keep them informed and involved. We will share full details with shortlisted applicants.

The role
You will plan, write and build all of our email s in Mailchimp. You will research Ukraine and current events so that each email is accurate and relevant. You will write in our founder's voice: first person, short sentences, and human stories first.

Email types you will own

Regular updates

• Mission updates: what we delivered and why it matters
• Field updates: stories and photos from the people we support
• Monthly updates to our members' club
• General newsletters that ask readers to take action

Automated sequences (built once, then improved over time)

• Welcome series for new subscribers
• Thank-you and impact follow-up after a donation
• Upgrade email s that invite one-off donors to give monthly
• Win-back email s for supporters who have gone quiet

Calendar email s

• Seasonal appeals (Christmas, year-end, Giving Tuesday, key Ukrainian dates)
• Annual impact report
• Milestone celebrations
• Event invitations and reminders

Campaign and action email s

• Targeted fundraising appeals with a clear goal and deadline
• Urgent appeals
• Volunteer recruitment
• Email s to business and corporate supporters
• Advocacy asks, for example contacting elected representatives
• Supporter fundraising invitations and toolkits

Responsibilities

Write email copy from notes, photos and data that we give you
Build and format email s in Mailchimp (templates, images, links, mobile check)
Set up and maintain automated sequences
Manage list segments so that each group gets the right message
Write strong subject lines and calls to action
Keep a monthly email calendar and plan ahead
Send drafts for approval by the agreed deadline
Report open rates, click rates and donations, and suggest improvements

Requirements

Excellent written English (native or near-native). This is the most important skill.
Proven experience with Mailchimp, including automations and segmentation
Proven email marketing experience, ideally for charities or non-profits
Strong persuasive writing and call-to-action skills
Good research skills and attention to detail
Reliable: you meet deadlines and tell us early if there is a problem
Discretion: you will handle sensitive information. You must keep it confidential and follow our security rules.

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