Marketing Specialist

Stirling Professional is a North Carolina–based wellness and body care company serving chiropractors, massage therapists, physical therapists, and wellness retailers. We're hiring a Marketing Specialist to own day-to-day marketing execution across email, creative, Amazon, social media, and our product portfolio. You'll work directly with our Director of Marketing, who will coach and develop you as you help shape strategy and drive results.

What You'll Do
Execute the social media strategy you build with the Director of Marketing across Instagram, Facebook, TikTok, and other key platforms
Create and publish engaging social media content at least 2x per week, on schedule
Design graphics and visual assets for social posts, promotions, email campaigns, and Amazon listings
Write captions and social copy that align with our brand voice
Post consistently and monitor comments, messages, and audience engagement
Respond to comments and messages while maintaining a friendly, professional brand presence
Develop and nurture an engaged online community
Identify opportunities to increase reach, engagement, and brand awareness
Research trending content, topics, and social media opportunities
Use AI video generation tools to create engaging product videos, lifestyle content, animations, and social media creatives
Edit video content with strong pacing, transitions, text overlays, captions, music, and other engaging elements
Repurpose existing content, product assets, testimonials, and marketing materials into short-form video
Reach out to potential affiliates, creators, influencers, and brand partners
Support and grow our affiliate marketing program through outreach and relationship building
Track social media, email, affiliate, and Amazon performance and report results to the Director of Marketing
Collaborate with the Director of Marketing on campaigns, promotions, and product launches
Build, schedule, and send email campaigns and automated flows in Zoho Campaigns
Maintain the monthly marketing calendar and keep every campaign on schedule
Produce and update Amazon listing images and A+ Content
Keep product information and images accurate and consistent across the website, Amazon, and marketing materials

What We're Looking For
3+ years of experience in digital marketing, email marketing, social media, or content creation
Strong graphic design skills and an eye for clean, engaging visuals
Comfortable using AI video generation and AI creative tools
Strong understanding of Instagram Reels, TikTok, Facebook, and short-form content
Excellent written English and communication skills
Comfortable engaging with audiences and building online communities
Proactive, organized, and able to work independently
Familiarity with Instagram, Facebook, TikTok, and other major social platforms
Experience with Canva, Adobe, or similar design tools
Strong understanding of social media trends and what makes content engaging
Hands-on experience with email marketing platforms (Zoho Campaigns, Klaviyo, Mailchimp, or similar)
Coachable — eager to learn from and grow alongside a marketing leader
Nice to have:
Experience with affiliate marketing, influencer outreach, or creator partnerships
Experience creating Amazon listing images and A+ Content
Experience with health, wellness, supplement, or body care brands

How We'll Measure Success
Email campaign performance (open rate, CTR, conversion)
On-time, consistent campaign execution
Growth in social media engagement and affiliate/creator results
Quality and consistency of creative assets
Improvement in Amazon and website product page conversion rates
Accuracy and completeness of the product portfolio

How to Apply
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