Meta Ads Campaign Manager (Facebook & Instagram Ads)

Full-time | Remote | Work from home

We run paid ads for home service businesses in the US (HVAC, plumbing, roofing, electrical, and more). We’re hiring an experienced Meta Ads Media Buyer to manage campaigns, lower our cost per booked job, and scale what works.

What you’ll do

Launch, manage, and scale Facebook and Instagram lead generation campaigns
Test audiences, creatives, hooks, and offers to improve results
Set up and maintain Pixel and Conversions API tracking
Track lead quality and cost per booked job, not just cost per lead
Brief the creative team on new ad concepts
Send clear weekly performance reports

What we’re looking for

3+ years of hands-on Meta Ads experience
Proven results with lead generation, ideally for home services or local businesses
Experience managing $10,000+ per month in ad spend
Strong grasp of CPL, CPA, ROAS, and attribution
Able to make data-driven decisions independently
Strong written English
Available for some overlap with US time zones