meta ads for property course

We run an online property course (£997) that teaches people how to do the same, and we're hiring someone to scale it with paid ads.

The role
You'll own our Meta (Facebook and Instagram) ad accounts end to end.

Goal: generate as many course sales and qualified leads as possible at a target CPA we agree, and scale spend as fast as the numbers allow.

What you'll do
. run ads to either get sales from my property course and or sales of people wanting to work 1-1 with me for starting their property journey

• make the ads profitable, weather that be from direct sales on website or leads into my DMs that convert into sales
• Plan, launch, and optimise Meta campaigns across prospecting, retargeting, and lead gen or direct sales funnels
• Test a minimum of [X] new creatives per week, kill losers fast, and scale winners in controlled steps (20-30% budget increases)
• Work with our content and design team on hooks, angles, and creative briefs every week
• Run structured testing across hooks, formats, offers, and landing pages
• Track CPA, ROAS, CPL, and funnel conversion, and report weekly with clear actions
• Keep pixel, Conversions API, and tracking set up properly
• Manage account health: backup ad accounts, Business Manager structure, and policy compliance so we're never reliant on one account
• [Optional: improve landing pages and funnel conversion alongside traffic, or: run traffic only to our existing funnel]

What we're looking for

• 2+ years running Meta ads for online courses and info products, ideally £500-£2k price points
• Proven results you can show: spend managed, CPAs hit, accounts scaled
• Experience running compliant ads in property, finance, or income-claim niches
• Strong with Ads Manager, tracking, and attribution
• Good creative instincts: you know what makes a scroll-stopping ad
• Comfortable with direct response copy and funnels (landing pages, VSLs, webinars, application funnels)
• Data-driven, but you make decisions fast
• Property or education niche experience is a big plus

Bonus

• Video editing or creative strategy skills
• Experience scaling ad spend as budgets grow