Experienced Media Buyer

FULL-TIME GOOGLE ADS / FACEBOOK ADS MANAGER / MEDIA BUYER

Performance Marketing | Paid Advertising | Lead Generation

We are looking for a highly driven, analytical, and results-focused Media Buyer to join our team full-time.

This role is ideal for someone who understands that successful paid advertising is about more than simply launching campaigns. You should enjoy testing, analysing data, identifying opportunities, and continuously optimising campaigns to improve results.

You will be responsible for managing and ---------- paid advertising campaigns across Facebook , Instagram, and Google, with the ultimate goal of turning cold and warm traffic into leads, subscribers, community members, customers, and sales.

This is a full-time position working Monday to Friday during Australian business hours. It is not suitable for candidates looking for part-time, freelance, or gig work.

ABOUT THE ROLE

As our Media Buyer, you will take ownership of the performance of paid advertising campaigns across multiple accounts.

You will work closely with our creative, content, development, and marketing teams to ensure campaigns are properly set up, tracked, tested, and continuously improved.

You will not be responsible for writing ad copy, designing graphics, or editing videos.

Instead, your focus will be on understanding what converts, testing different creative and audience combinations, analysing performance, and making data-driven decisions to improve campaign results.

KEY RESPONSIBILITIES

Campaign Management & Optimisation

Manage and ---------- Facebook and Instagram advertising campaigns.

Manage Google Ads campaigns where required.

Monitor campaign performance and identify opportunities for improvement.

Continuously test different videos, images, messaging, audiences, offers, placements, and campaign structures.

Analyse campaign data and make informed optimisation decisions.

Scale campaigns that are performing well while identifying and addressing underperforming campaigns.

Optimise campaigns to improve conversion rates and overall return on advertising spend.

Monitor budgets and ensure advertising spend is being allocated effectively.

Identify trends, performance issues, and opportunities before they become major problems.

Testing & Performance

We want someone who genuinely enjoys testing, testing, and testing again.

You will be expected to:

Test different creative assets and variations.

Test different audiences and targeting strategies.

Test different campaign structures and approaches.

Identify winning combinations and scale them.

Quickly recognise what is not working and make changes.

Use campaign data to continuously improve performance.

Develop and communicate clear testing hypotheses.

Tracking & Conversion

Work with developers to establish appropriate tracking for each account.

Assist with setting up general tracking and conversion tracking.

Ensure campaigns are accurately measuring the desired conversion events.

Monitor tracking and identify potential issues or inconsistencies.

Ensure campaign data is reliable enough to support optimisation decisions.

Help ensure the customer journey is properly tracked from advertisement through to conversion.

Funnel & Campaign Congruency

Ensure consistency between advertisements, landing pages, offers, and the overall customer journey.

Identify gaps or inconsistencies that may negatively affect conversion rates.

Work with the broader marketing team to improve the relationship between traffic, landing pages, content, and offers.

Understand the difference between generating traffic and generating qualified conversions.

Lead Generation & Conversion

Depending on the account, campaigns may be designed to convert cold and warm traffic into:

Subscribers

Leads containing name, email , and phone number

Facebook Group members

Customers

Sales

Other defined conversion actions

Your responsibility is to help turn paid traffic into measurable business outcomes, not simply clicks or impressions.

WHAT SUCCESS LOOKS LIKE

Success in this role means becoming someone the team can rely on to consistently improve advertising performance through testing, analysis, and optimisation.

In your first 30–60 days, success looks like:

You understand our accounts, campaigns, audiences, funnels, offers, and conversion goals.

Campaigns are properly structured and monitored.

Tracking and conversion events are working correctly.

You can confidently identify campaign performance issues and opportunities.

You are actively testing new creative, audiences, and campaign approaches.

You can clearly explain why you are making specific optimisation decisions.

As you become established in the role, success looks like:

Campaign performance is continuously improving.

You consistently identify and scale winning campaigns and creative.

Poor-performing campaigns are identified and addressed quickly.

You develop a strong understanding of what works for different audiences and offers.

Cost per lead, cost per acquisition, conversion rates, and other relevant KPIs are actively managed.

Advertising budgets are allocated based on performance and opportunity.

Tracking issues are identified and resolved quickly.

You contribute meaningful insights and recommendations to the wider marketing team.

Ultimately, success means:

You can take responsibility for paid traffic performance and demonstrate that your work is generating measurable results for our clients and the business.

We are looking for someone who doesn't simply manage ads — we want someone who thinks like a performance marketer.

WHAT WE'RE LOOKING FOR

Essential

2+ years of proven hands-on experience managing paid advertising campaigns.

Strong experience with Facebook Ads and Instagram Ads.

Experience with Google Ads.

Demonstrated experience managing and optimising campaigns based on performance data.

Strong understanding of paid advertising and lead generation.

Experience with conversion tracking and campaign tracking.

Strong analytical and problem-solving skills.

Ability to interpret campaign data and turn insights into action.

Strong attention to detail.

Ability to work independently and take ownership of campaign performance.

Fast and reliable internet connection.

Excellent written and verbal communication skills.

Ability to work full-time Monday to Friday during Australian business hours.

We especially value people who:

Are naturally curious and love testing new ideas.

Think in terms of data, outcomes, and ROI.

Don't become emotionally attached to campaigns or creative that isn't working.

Are proactive rather than waiting to be told what to do.

Can identify problems and propose solutions.

Are comfortable managing multiple campaigns/accounts.

Take ownership of results.

Are constantly looking for ways to improve performance.

THIS ROLE IS NOT FOR YOU IF...

You are looking for a part-time or gig-based position.

You have only theoretical knowledge of Facebook or Google Ads.

You have never managed real advertising budgets.

You prefer to simply follow instructions rather than analyse and optimise.

You don't enjoy working with numbers and performance data.

You are uncomfortable with continuous testing and experimentation.

You consider a campaign "finished" once it has been launched.

WORKING HOURS

Full-Time

Monday to Friday
Australian business hours

You must be available to work consistently during the required Australian business hours.

HOW TO APPLY

If you are an experienced Media Buyer who loves testing, optimisation, data, and getting measurable results, we would love to hear from you.

Please send the link to your CV when applying.

When applying, please also briefly tell us about your experience managing Facebook /Instagram and Google Ads campaigns and the types of results you have achieved.