Experienced Content Performance Analyst (Analytics & Statistics VA)

Salary: $500 USD per month
Work Setup: Remote / Work From Home
Schedule: Flexible, with weekend availability required

Job Description

We are looking for an experienced and highly analytical Content Performance Analyst to join our growing Content Strategy Team.

We need someone who is extremely strong in analytics, statistics, and data interpretation. Your main responsibility will be to analyze content and advertising performance, identify trends, and provide valuable insights that help our team improve results and scale.

We are not looking for someone who simply enters data into spreadsheets. We need someone who understands the numbers, knows how to interpret them, and can turn data into actionable recommendations.

Key Responsibilities

• Analyze content and advertising performance across different campaigns and creators.
• Track and evaluate important metrics such as ROAS, CPA, CTR, CPM, conversion rates, and other KPIs.
• Identify top-performing and underperforming content.
• Analyze trends and patterns to determine what makes certain content perform better.
• Create and maintain performance reports, dashboards, and spreadsheets.
• Compare creator performance and provide insights to improve content strategy.
• Identify opportunities to improve advertising results based on data.
• Work closely with our Content Strategy Team to support data-driven decisions.
• Present findings clearly and provide recommendations based on performance.

Requirements:
Proven experience in data analytics, statistics, marketing analytics, or a related field.

• Advanced skills in Google Sheets and Microsoft Excel.
• Strong understanding of data analysis, formulas, reporting, and performance metrics.
• Ability to analyze large datasets and identify meaningful trends.
• Excellent analytical thinking and problem-solving skills.
• Experience creating reports and dashboards.
• Strong attention to detail and accuracy.
• Ability to work independently and communicate findings clearly.
• Must be responsive and available to work on weekends when needed.

Preferred Qualifications
Experience with Meta Ads, TikTok Ads, or other digital advertising platforms.
Familiarity with performance marketing metrics such as ROAS, CPA, CTR, CPM, and conversion rates.
Experience with Looker Studio, Power BI, or similar analytics tools.
Background in e-commerce, UGC content, or performance marketing.
Experience analyzing creative performance and making content strategy recommendations.

What We're Looking For
We want someone who genuinely enjoys working with numbers and analyzing data.

You should be able to look at performance reports and explain what's working, what's not working, and what our team can do to improve.

We are building a strong Content Strategy Team, and we want someone who can contribute their expertise and help us grow.

How to Apply
Please send the following:

• Your updated resume.
• A brief description of your experience in analytics and statistics.
• The analytics tools and platforms you have experience using.
• Examples of reports, dashboards, or data analysis projects you've worked on, if available.
• Confirmation that you're available to work on weekends when needed.

Important: We are looking for someone with actual hands-on analytics experience. Applicants whose experience is limited to basic data entry may not be suitable for this position.