Email Marketer (Klaviyo, Omnisend, Conversely Experience)

DO NOT APPLY IF YOU ARE CUSTOMER SERVICE REPRESENTATIVE. We’re looking for an experienced Email Marketing Specialist to manage and optimise email marketing campaigns for eCommerce brands.

This role is hands-on, so we’re looking for someone who understands the technical side of email marketing as well as strategy, design, testing and analytics.

What you’ll be responsible for:
Setting up and managing email marketing campaigns and automations
Building and optimising email flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.)
Setting up and troubleshooting SPF, DKIM, DMARC and email authentication
Monitoring deliverability and maintaining good sender reputation
Creating email graphics and layouts that are visually appealing and mobile-friendly
Writing and/or refining email copy
Setting up A/B tests for subject lines, content, offers, CTAs, timing, etc.
Reading and analysing email analytics and making decisions based on the data
Monitoring open rates, CTR, conversion rates, revenue, unsubscribe rates and other key metrics
Identifying opportunities to improve email performance
Checking campaigns thoroughly before they are scheduled or sent

⚠️ Attention to detail is extremely important

We’ve previously had issues with small but important mistakes, such as personalisation fields not being properly mapped — for example, using “First Name” without confirming that it actually pulls the customer's first name correctly.

PORTFOLIO IS A MUST!