AEO / SEO Content & Site Optimization Lead

Catsy, a B2B SaaS company, is hiring someone to grow our visibility in AI answer engines and Google, write content that converts, and optimize our website. This is a hands-on role to own SEO and Answer Engine Optimization (AEO) for a SaaS product, measured by results rather than tasks completed.

What you'll do

• Improve how often ChatGPT, Claude, Perplexity and Gemini cite Catsy (AEO).
• Own keyword strategy and technical SEO.
• Write and edit blog posts, landing pages, comparison pages and FAQs.
• Optimize key pages for conversion and report monthly on results.
• Technical: Address indexing and crawl errors, HTTPS, site structure, permalinks, canonicals, and XML sitemaps (Yoast, Search Console, Bing).
• On-Page: Meta titles/descriptions, H1/H2 hierarchy, clean slugs, image alt text & compression, internal linking, and readability.
• Write excellent content where needed
• Analytics: Link GA4 & Search Console, set up conversion tracking and cookie consent compliance.
• Reporting: Create meaningful monthly reports explaining performance movements, strategy, next steps, and hours spent (no raw data dumps).
• Content: Optimize new pages/posts and refresh underperforming content.
• Housekeeping: Resolve crawl errors, broken links, redirects, Core Web Vitals issues, robots.txt, and perform plugin/theme updates.
• Off-Page: Disavow toxic backlinks and build domain authority. 3. AEO & AI Search:
• Deliver end-to-end AEO (entity audits, schema markup, llms.txt, FAQ structure, and AI referral reporting).

Daily Check-ins:

• Submit planned tasks at the start of shift; log completed tasks and time spent at end of shift.
• Availability: Reachable on Slack with notifications active during working hours.
• Safe Site Changes: Always back up sites before updates or structural changes, log every change, and get leadership sign-off on high-risk updates.
• Working Hours: Full time, 5 days a week. 7AM ET to 4PM ET Eastern standard time

What you bring

• At least 4 years of SEO experience, ideally at a B2B SaaS company.
• Strong writing and technical SEO skills.
• Hands-on experience or a clear point of view on AEO.
• Strong technical SEO expertise on WordPress, including staging environments, safe plugin updates, and backups.
• Proven track record of improving traffic and ranking metrics for small businesses.
• Hands-on AEO experience or comprehensive working knowledge of AI search optimization.
• Excellent written English
• Ability to write product pages and blog pages