Medical Social Media & Digital Marketing Virtual Assistant

Position Overview

We are seeking an experienced, creative, and technically proficient Social Media & Digital Marketing Virtual Assistant to manage and expand the online presence of our multi-location pain management practice.

The ideal candidate will have prior experience managing social media accounts for medical practices, a strong understanding of healthcare marketing, and a proven ability to increase engagement, build professional networks, and grow social media audiences.

We are looking for someone who can take ownership of our social media strategy, rather than simply publish posts.

Key Responsibilities

1. Social Media Management

• Manage our LinkedIn, Instagram, and Facebook accounts.
• Develop and maintain a consistent social media posting calendar.
• Create engaging posts highlighting our physicians, treatments, clinical expertise, practice updates, and educational content.
• Maintain consistent branding, messaging, and professional presentation across all platforms.
• Monitor engagement, respond to appropriate comments and messages, and identify opportunities for audience growth.
• Develop strategies to increase followers, reach, and engagement organically.

2. Physician Video Content

• Coordinate with physicians to obtain short educational videos, clinical updates, and other relevant content.
• Edit videos into professional, engaging clips suitable for Instagram Reels, Facebook , and LinkedIn.
• Add captions, titles, graphics, and appropriate branding.
• Repurpose physician videos into multiple formats to maximize exposure.
• Identify trending and relevant healthcare topics for physicians to address.

3. LinkedIn Networking and Referral Development

• Build and maintain our physicians' and practice's professional LinkedIn presence.
• Identify and connect with relevant physicians, specialists, healthcare administrators, referral coordinators, and other healthcare professionals.
• Develop targeted networking strategies to expand our professional referral network.
• Support appropriate outreach and professional relationship development.
• Track connections, engagement, and potential referral opportunities.

4. Instagram and Facebook Audience Growth

• Develop and implement strategies to increase followers and engagement.
• Identify relevant audiences, including patients, healthcare professionals, and community organizations.
• Create educational content that encourages sharing and interaction.
• Monitor audience growth and identify successful content strategies.
• Recommend improvements based on engagement data and performance metrics.

5. YouTube Management — Preferred

• Help develop and manage our YouTube channel.
• Edit and upload physician educational videos.
• Create thumbnails, titles, descriptions, and optimized video content.
• Convert longer physician videos into YouTube Shorts.
• Apply basic YouTube search optimization techniques.

6. Analytics and Performance Reporting

• Provide weekly updates on social media activity.
• Track follower growth, impressions, reach, engagement, video views, and professional connections.
• Identify which content is performing well and recommend improvements.
• Provide monthly performance reports demonstrating measurable progress.

Required Qualifications

• Prior social media management experience with medical practices or healthcare organizations is required.
• Demonstrated success growing LinkedIn, Instagram, and Facebook accounts.
• Experience creating and editing short-form video content.
• Strong understanding of healthcare marketing and professional branding.
• Excellent written English and communication skills.
• Ability to coordinate with busy physicians and clinical staff.
• Strong technical skills and ability to learn new digital platforms quickly.
• Experience with Canva, CapCut, Adobe tools, or comparable design and video editing software.
• Familiarity with social media scheduling and analytics platforms.
• Ability to work independently, meet deadlines, and proactively suggest new content ideas.
• Understanding of HIPAA, patient privacy, and appropriate medical advertising practices.

Preferred Qualifications

• Previous experience with pain management, orthopedic, spine, or specialty medical practices.
• YouTube channel management and video optimization experience.
• Experience developing physician referral networks through LinkedIn.
• Familiarity with Meta Business Suite, LinkedIn analytics, and Google Analytics.
• Basic knowledge of search engine optimization (SEO).
• Experience managing multiple physician or clinic social media accounts.

What Success Looks Like

Within the first 90 days, the successful candidate should be able to:

• Establish a consistent, professional posting schedule across all major platforms.
• Develop a repeatable process for obtaining and publishing physician videos.
• Demonstrate measurable improvement in social media reach and engagement.
• Begin expanding our LinkedIn network with relevant healthcare professionals.
• Present a clear strategy for continued audience growth and brand awareness.

How to Apply

Please submit:

1. Your resume and relevant healthcare marketing experience.
2. Examples of medical practices whose social media accounts you have managed.
3. Before-and-after results showing follower growth, engagement, or audience development.
4. Examples of social media graphics and videos you have personally created or edited.
5. A brief description of how you would grow the online presence of a multi-location pain management practice.
6. Your hourly rate, availability, and preferred working hours.

Applicants without previous healthcare social media management experience will not be prioritized.

We are seeking a long-term team member who is proactive, creative, technically capable, and motivated to help us build a recognizable and respected healthcare brand.