Ad Researcher

We’re looking for an ad researcher with a strong eye for direct response ads.

We run multiple brands and need someone to consistently find strong creative ideas for each one.

You’ll have access to BrandSearch & GetHookd, with thousands of ads to research**. It’s down to you to figure out which ads look promising, what makes them effective and which ideas would work well for our brands.

What you’ll do

• Research ads from direct competitors and similar brands.
• Look across different verticals for ideas we could adapt.
• Identify strong hooks, angles, offers, demonstrations and formats.
• Save the best examples to our swipe file, organised by brand.
• Add a short explanation of why each ad is worth testing and how we could adapt it.
• Bring fresh ideas to our creative team every week.

We need someone who can make good decisions independently. Saving hundreds of random ads isn’t useful. Picking out the right ones and explaining why is.

Who we’re looking for

• You have a good eye for ads and understand what makes people stop, watch and buy.
• You understand direct response advertising and proven creative patterns.
• You can spot ideas that would transfer well between products and industries.
• You can explain your thinking clearly.
• You’re organised and comfortable researching across multiple brands.
• You understand that an ad’s appearance or time running doesn’t automatically prove it’s profitable.

How to apply

Send a short introduction, your relevant experience and three ecommerce ads you think are strong:

1. One video ad.
2. One static ad.
3. One ad from a different vertical whose approach could work for another brand.

Include the link and a few sentences explaining why you picked each ad, what makes it effective and what you would adapt.

We want to see your eye for creative and your judgement.