Amazon PPC Manager

$900-$1500/Month based on experience

Amazon PPC Manager

We are seeking a highly analytical, performance-driven Amazon PPC Manager to lead and scale our advertising channels on Amazon. In this role, you will be responsible for planning, executing, and optimizing end-to-end paid search and display advertising campaigns across our brand catalog.
The ideal candidate possesses deep expertise in Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), a data-first mindset, and a proven track record of managing significant advertising budgets while maintaining target ACoS, TACoS, and ROAS parameters.

Key Responsibilities

Campaign Strategy & Execution

• Design, launch, and manage high-performing Sponsored Products, Sponsored Brands (Video/Store Spotlight), and Sponsored Display campaigns.
• Structure and execute full-funnel advertising strategies targeting both intent-based shoppers and brand awareness segments.
• Plan and manage budget allocation across evergreen campaigns, seasonal pushes, and new product launches (NPL).

Keyword & Bidding Optimization

• Perform continuous keyword research, harvesting, indexing, and negative keyword filtering to eliminate inefficient ad spend.
• Execute day-to-day bid adjustments based on conversion rates, placement performance (Top of Search vs. Product Pages), and dayparting data.
• Leverage automated bidding tools and algorithmic strategies alongside manual controls to ensure optimal return.

Data Analytics & Reporting

• Monitor key performance indicators daily, including ACoS, TACoS, ROAS, CTR, CVR, Ad Spend, and Total Revenue.
• Analyze campaign impact on organic keyword rank and overall market share (Share of Voice).
• Produce weekly and monthly performance reports with actionable insights and executive summaries for leadership.

Inventory & Listing Alignment

• Collaborate with Content and SEO teams to align ad targets with listing optimizations (titles, bullet points, backend keywords).
• Partner with Supply Chain/Inventory teams to dynamically adjust ad spend based on stock levels, lead times, and sell-through velocity.

Market Intelligence & Innovation

• Stay ahead of Amazon Advertising updates, beta programs, algorithmic shifts, and industry best practices.
• Perform competitive analyses to identify market share opportunities, defense strategies, and emerging target keywords.

Qualifications & Requirements

-Experience: 3+ years of hands-on experience managing Amazon PPC campaigns with a proven portfolio of driving sustainable brand growth.

• Budget Management: Demonstrated experience managing monthly ad spend
• Software & Tools Proficiency:

Expert knowledge of Amazon Seller Central and Advertising Console.
Experience with Amazon analytics tools (e.g., Helium 10, Jungle Scout, DataDive).
Familiarity with third-party automation tools (e.g., Perpetua, Pacvue, BidX, or Prestozon).

• Technical Skills: Hands-on experience with AI-powered PPC automation platforms (e.g., Perpetua, Pacvue, Intentwise, Helium 10, or similar bid-management software).

Proven track record of prompt engineering or leveraging generative AI for PPC ad copy creation, keyword expansion, and search query analysis.
-Analytical Mindset: Strong ability to interpret raw sales/ad data and convert numbers into strategic action plans.

• Communication: Excellent written and verbal communication skills for cross-functional alignment and reporting.

To Apply:
Send us a message with the subject line “Amazon PPC Manager”.
Briefly discuss your hands-on experience with Amazon PPC
Include a link to your profile or portfolio.