Experienced Meta Ads Media Buyer – E-commerce & Lead Generation (Part-Time, Remote)

Hiring: Meta Ads Media Buyer – E-commerce & Lead Generation (Part-Time, Remote)

Job Type: Part-Time, Long-Term
Compensation: US$6/hour
Working Hours: Approximately 10 hours per week initially, with opportunities for increased hours
Schedule: Flexible, with some availability for meetings during Eastern Time (Canada)

About the Role

We are looking for an experienced, analytical, and results-driven Meta Ads Media Buyer to manage and optimize Facebook and Instagram advertising campaigns for businesses targeting the Canadian and North American markets.

Our initial focus is on an established Canadian e-commerce business specializing in premium baby gifts. Over the next 3–6 months, we plan to expand into lead generation campaigns for online coaches, consultants, and personal development businesses.

The ideal candidate has hands-on experience generating profitable e-commerce sales and qualified leads through Meta advertising.

We are looking for someone who can take ownership of campaign performance, proactively identify opportunities for improvement, and help us scale advertising profitably.

This is a long-term opportunity for the right candidate to grow with us.

Key Responsibilities

1. Meta Ads Campaign Management

• Plan, set up, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Develop advertising strategies for e-commerce sales and lead generation.
• Research and test audiences, placements, campaign structures, and targeting approaches.
• Monitor campaign performance and make data-driven adjustments.
• Manage advertising budgets efficiently to maximize return on investment.
• Identify winning campaigns and implement strategies for profitable scaling.

2. Ad Creative Strategy & Testing

• Research competitors and identify successful advertising approaches.
• Develop compelling ad copy, headlines, and calls to action.
• Recommend effective creative concepts, including images, videos, and carousel ads.
• Conduct structured A/B testing of ad creatives, messaging, and offers.
• Analyze creative performance and recommend improvements.
• Work with existing brand assets and coordinate additional creative requirements with the business owner.

3. E-commerce Advertising

• Manage Meta Ads campaigns focused on generating online purchases.
• Optimize campaigns for ROAS, cost per purchase, and profitability.
• Identify potential audiences and effective advertising angles.
• Analyze the customer journey from ad click to purchase.
• Recommend strategies to improve conversion performance and scale successful campaigns.

4. Lead Generation Advertising

• Plan and manage lead generation campaigns for coaches, consultants, and online businesses.
• Develop advertising strategies for webinars, workshops, online courses, consultations, and other lead generation offers.
• Optimize campaigns for cost per lead (CPL), lead quality, and customer acquisition.
• Test different audiences, messaging, offers, and creative approaches.
• Collaborate with the business owner to improve funnel performance and lead conversion rates.

5. Tracking, Analytics & Optimization

• Set up, review, and troubleshoot Meta Pixel and conversion tracking.
• Understand Meta Conversions API (CAPI) and conversion event optimization.
• Track and analyze important metrics, including:
• ROAS (Return on Ad Spend)
• CPA (Cost per Acquisition)
• CPL (Cost per Lead)
• CTR (Click-Through Rate)
• CPC (Cost per Click)
• CPM (Cost per 1,000 Impressions)
• Conversion rates
• Identify performance issues and recommend solutions.
• Make optimization decisions based on meaningful conversion data rather than vanity metrics.

6. Reporting & Communication

• Provide concise weekly performance reports covering campaign results, key metrics, and advertising spend.
• Clearly explain what is working, what is not, and what actions are being taken.
• Recommend new tests, budget adjustments, and growth opportunities.
• Communicate proactively about campaign performance and potential issues.
• Participate in occasional online meetings to review results and discuss strategy.

Requirements

Must Have

• Minimum 2 years of hands-on experience managing Meta Ads campaigns.
• Proven experience running successful Shopify or similar e-commerce advertising campaigns.
• Experience managing lead generation campaigns, preferably for coaches, consultants, online courses, or service-based businesses.
• Strong knowledge of Meta Ads Manager and conversion-focused advertising strategies.
• Demonstrated ability to optimize campaigns for ROAS, CPA, CPL, and profitability.
• Experience with audience research, creative testing, campaign optimization, and scaling.
• Familiarity with Meta Pixel, Conversions API, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good written and spoken English.
• Ability to work independently, take initiative, and meet deadlines.
• Reliable internet connection and availability for regular communication.

Nice to Have

• Experience targeting Canadian and US audiences.
• Experience advertising premium consumer products or gift-related products.
• Experience promoting webinars, workshops, and coaching programs.
• Basic Canva or video editing skills for adapting existing advertising creatives.
• Familiarity with Shopify Analytics and Google Analytics 4 (GA4).
• Experience managing multiple advertising accounts.

Please Note: Visuals, landing page development, CRM management, and email /SMS automations are NOT required for this role. These will be handled separately. Your primary focus will be Meta advertising performance.

What We Offer

• US$6/hour, paid based on hours worked.
• Approximately 10 hours per week initially.
• Flexible working schedule.
• Fully remote position.
• Long-term opportunity with the potential for increased hours and responsibilities.
• Opportunity to work on both e-commerce and coaching/lead generation campaigns.
• Direct communication and collaboration with the business owner.
• Existing marketing assets, product images, and brand materials to support advertising campaigns.
• Opportunity to contribute ideas, develop advertising strategies, and grow professionally.

How to Apply

To be considered, please answer the following questions in your application:

1. Meta Ads Experience

How many years have you been managing Meta Ads campaigns? Briefly describe the types of businesses you have worked with.

2. E-commerce Results

Share an example of a successful Shopify or e-commerce Meta Ads campaign you personally managed.

Please include:

• Monthly advertising spend
• Product or industry
• ROAS achieved
• Cost per purchase (CPA)
• Your role in achieving the results

3. Lead Generation Experience

Have you managed Meta Ads for coaches, consultants, webinars, online courses, or other lead generation businesses?

If yes, please provide an example, including advertising spend, CPL, and lead quality or conversion results.

4. Campaign Strategy

If you were given a monthly Meta Ads budget of C$2,000 for a Canadian e-commerce brand, how would you approach the first 30 days?

Please provide a brief overview of your strategy.

5. Availability & Compensation

Are you comfortable working approximately 10 hours per week at US$6/hour? Are you available for weekly meetings during Canadian Eastern Time?

6. Portfolio

Please share relevant case studies, campaign screenshots, or examples of advertising accounts you have managed. You may hide confidential client information.

Important

We are looking for a performance-focused media buyer, not a general social media manager or someone whose primary experience is boosting Facebook posts.

You should be comfortable taking ownership of Meta Ads campaigns, analyzing results, proposing improvements, and working toward profitable growth.

Shortlisted candidates may be invited to complete a small paid practical assessment.

To confirm you have read this entire posting, please start your application with the words "Meta Growth".

We look forward to hearing from you!