Social Media Marketing Manager – Instagram Growth & Personal Branding
Confidential employer
Social Media Marketing Manager
We are a social media agency that builds and grows personal brands on Instagram. We’re looking for an experienced marketer who truly understands how Instagram works, not just someone who posts content.
What You’ll Do
Develop marketing concepts and content strategies for personal brands
Build personal brands for other people from scratch: positioning, niche, storytelling and brand voice
Research content daily: find trending videos, formats, audios and ideas within each niche
Identify outlier videos that perform far above an account’s average, and understand why
Recognize patterns in viral content and turn them into repeatable concepts
Optimize videos: hooks, first 3 seconds, pacing, captions, on-screen text, covers and CTAs
Analyze competitors and the market within each niche
Track performance with Instagram Insights (reach, watch time, retention, shares, saves, follower growth) and adjust strategy based on data
Test new formats and ideas (A/B testing) and scale what works
Create content plans and briefs for content production
What We’re Looking For
At least 2 years of proven experience in Instagram marketing and growth
Ideally a degree in Marketing or a comparable qualification
A deep understanding of the Instagram algorithm and why videos go viral
Strong pattern recognition and an analytical mindset
Experience building personal brands for clients, not only for yourself
A strong eye for hooks, storytelling and short-form video
Experience with content research tools and analytics
Ability to work independently, think strategically and take ownership
Excellent written and spoken English
Required: a portfolio with real results: accounts you grew, before/after numbers and viral examples
Applications on Telegram : ----------
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