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Marketing for Social Media and Instagram Growth
Confidential employer
Social Media Marketing
Social Media
Research
About the Role
What You’ll Do
- Develop marketing concepts and content strategies for personal brands
- Build personal brands for other people from scratch: positioning, niche, storytelling and brand voice
- Research content daily: find trending videos, formats, audios and ideas within each niche
- Identify outlier videos that perform far above an account’s average, and understand why
- Recognize patterns in viral content and turn them into repeatable concepts
- Optimize videos: hooks, first 3 seconds, pacing, captions, on-screen text, covers and CTAs
- Analyze competitors and the market within each niche
- Track performance with Instagram Insights (reach, watch time, retention, shares, saves, follower growth) and adjust strategy based on data
- Test new formats and ideas (A/B testing) and scale what works
- Create content plans and briefs for content production
What We’re Looking For
- At least 2 years of proven experience in Instagram marketing and growth
- Ideally a degree in Marketing or a comparable qualification
- A deep understanding of the Instagram algorithm and why videos go viral
- Strong pattern recognition and an analytical mindset
- Experience building personal brands for clients, not only for yourself
- A strong eye for hooks, storytelling and short-form video
- Experience with content research tools and analytics
- Ability to work independently, think strategically and take ownership
- Excellent written and spoken English
- Required: a portfolio with real results: accounts you grew, before/after numbers and viral examples
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