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Marketing for Social Media and Instagram Growth

Confidential employer

Posted 10/10/2026Rate visible after sign-upSource: Curated from source
Social Media Marketing
Social Media
Research
About the Role

What You’ll Do

  • Develop marketing concepts and content strategies for personal brands
  • Build personal brands for other people from scratch: positioning, niche, storytelling and brand voice
  • Research content daily: find trending videos, formats, audios and ideas within each niche
  • Identify outlier videos that perform far above an account’s average, and understand why
  • Recognize patterns in viral content and turn them into repeatable concepts
  • Optimize videos: hooks, first 3 seconds, pacing, captions, on-screen text, covers and CTAs
  • Analyze competitors and the market within each niche
  • Track performance with Instagram Insights (reach, watch time, retention, shares, saves, follower growth) and adjust strategy based on data
  • Test new formats and ideas (A/B testing) and scale what works
  • Create content plans and briefs for content production

What We’re Looking For

  • At least 2 years of proven experience in Instagram marketing and growth
  • Ideally a degree in Marketing or a comparable qualification
  • A deep understanding of the Instagram algorithm and why videos go viral
  • Strong pattern recognition and an analytical mindset
  • Experience building personal brands for clients, not only for yourself
  • A strong eye for hooks, storytelling and short-form video
  • Experience with content research tools and analytics
  • Ability to work independently, think strategically and take ownership
  • Excellent written and spoken English
  • Required: a portfolio with real results: accounts you grew, before/after numbers and viral examples

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