Digital Marketing & Growth Manager

Digital Marketing & Growth Manager
Google Ads + Social Media Growth Strategy
Remote | Full-Time

Majesty Day Spa is seeking a highly capable Digital Marketing & Growth Manager who can take ownership of our digital growth strategy, with a strong focus on Google Ads, conversion tracking, marketing attribution, and Instagram growth.

This is not an entry-level social media position.

We are looking for someone who understands both the analytical side of marketing and the creative side of growth. You should be comfortable reviewing data, optimizing advertising campaigns, improving conversion tracking, analyzing customer acquisition, and developing strategies that help an established luxury spa brand grow its social media presence and generate more revenue.

You will work closely with our Spa Director, management team, Social Media manager, Automation Specialist/Full-Stack Developer.

Primary Objectives
Your main objectives will be to:
Build and strengthen the tracking infrastructure needed to accurately measure Google Ads performance.
Improve Google Ads performance and marketing ROI.
Develop and lead an effective Instagram growth strategy.
Improve our ability to determine where leads, phone calls, bookings, and purchases originate.
Turn marketing data into actionable recommendations.
Increase qualified leads, bookings, average customer value, and revenue generated from marketing.
Provide strategic direction to the team executing social media content.

Google Ads & Tracking Responsibilities
You will be expected to understand how to design and implement a proper Google Ads tracking and attribution system.
You should be comfortable working with:
Google Ads
Google Analytics 4
Google Tag Manager
Conversion tracking
UTM parameters
Website conversion events
Call tracking
Form tracking
Landing-page tracking
Lead attribution
Revenue attribution
Cost per lead
Cost per acquisition
ROAS
Campaign reporting
Keyword research
Negative keywords
Search campaigns
Performance analysis
Conversion optimization

A major early project will be helping us build the tracking foundation and infrastructure for our Google Ads system.

You will NOT be expected to build the entire technical system alone.

You will work directly with our Automation Specialist and Full-Stack Developer, who can assist with APIs, custom integrations, automations, webhooks, dashboards, database connections, and more advanced technical implementation.

However, you must understand tracking well enough to:
Design the tracking strategy
Explain what needs to be tracked
Determine what data should be passed between systems
Identify tracking gaps
Create technical requirements for the developer
Test whether tracking is functioning correctly
Verify conversion events
Review attribution accuracy
Troubleshoot marketing tracking problems
Determine whether our advertising data is reliable

You will be expected to understand what the tracking system needs to accomplish and work collaboratively with our technical team to build it correctly.

Google Ads Management
You will also be responsible for helping manage and improve Google Ads performance.
Responsibilities may include:
Campaign audits
Keyword research
Negative keyword management
Search-term analysis
Campaign restructuring
Ad copy testing
Landing-page recommendations
Conversion-rate optimization
Budget recommendations
Performance reporting
Lead-quality analysis
Identifying wasted ad spend
Improving cost per acquisition
Tracking revenue generated from advertising

You should be able to explain not only what happened in an advertising campaign, but why it happened and what should be changed next.

Instagram & Social Media Growth Strategy
The second major part of this role is helping Majesty Day Spa significantly improve its organic social media growth.

You will not be responsible for personally editing every video / graphic. Instead, you will help lead the strategy.

Responsibilities include:
Instagram growth strategy
Content strategy
Reel strategy
Content pillars
Viral-content research
Hook development
Competitor analysis
Trend research
Engagement strategy
Collaboration strategy
Local audience growth
Influencer opportunities
Reviewing content performance
Identifying high-performing and low-performing content
Recommending improvements
Developing testing strategies
Helping the content team understand what should be created and why

You should be comfortable reviewing Instagram Insights and using performance data to make strategic recommendations.

We are especially interested in someone who understands how to grow a local service-based business, not simply an entertainment or influencer account.

Management & Strategy
This is a manager-level role.

You should be able to take ownership of projects instead of waiting for step-by-step

instructions.
You will be expected to:
Create marketing plans
Manage deadlines
Develop campaigns
Coordinate with team members
Delegate marketing projects
Review performance
Identify problems
Recommend solutions
Maintain marketing trackers
Create weekly reports
Present findings to management
Hold team members accountable for assigned marketing projects

We are looking for someone who can tell us:
“What happened?”
“Why did it happen?”
“What should we change?”
“What should we test next?”
“What is making us money?”
“What is wasting money?”

Ideal Candidate
You may be a strong fit if you have:

3+ years of digital marketing experience
Strong Google Ads experience
Google Analytics 4 experience
Google Tag Manager experience
Conversion tracking experience
Marketing attribution knowledge
Experience managing advertising budgets
Strong analytical ability
Social media growth experience
Instagram strategy experience
Experience growing service businesses
Experience working with developers
Strong project-management skills
Excellent written English
Strong communication skills
Ability to work independently
Ability to manage multiple projects

Experience creating marketing reports and dashboards
Experience with spas, beauty, wellness, hospitality, local businesses, healthcare, or other appointment-based businesses is a plus.

We are looking for someone who understands customer acquisition, attribution, conversion, growth, and revenue.

Compensation
Mention requested hourly rate
This is a long-term remote opportunity.

Compensation may increase based on performance, responsibility, and demonstrated results through commission eligibility after consistent performance.

How to Apply
Please include:
Your resume.
Your expected hourly rate.
Your availability and preferred working hours.
Your years of Google Ads experience.
Your years of social media marketing experience.
Examples of Google Ads accounts or campaigns you have managed.
Examples of social media accounts you have helped grow.
A short explanation of how you normally track leads from Google Ads through to an actual customer or sale.
The largest monthly advertising budget you have personally managed.
The marketing platforms and analytics tools you are most experienced with.