Paid Social Media Specialist / Meta Ads Buyer – Healthcare

Paid Social Media Specialist / Meta Ads Buyer – Healthcare

Company: GoMedAid™ | Powered by CareBridge Technologies

Location: Georgia preferred (Remote/Hybrid)

Position: Part-Time / Contract, with growth opportunity

About GoMedAid

GoMedAid™ is a healthcare technology platform designed to help individuals and families explore home care options, navigate Medicaid-related programs, and stay informed throughout their care journey.

We are currently expanding across Georgia, with plans for nationwide growth.

We are seeking an experienced, results-driven Paid Social Media Specialist / Media Buyer to develop, manage, and optimize our digital advertising campaigns.

Your Responsibilities

Plan, launch, and manage paid advertising campaigns on Facebook and Instagram (Meta Ads).

Develop advertising strategies targeting people seeking home care assistance for themselves or someone they are helping.

Generate qualified prospects interested in Medicaid home care programs, family caregiver support, and related services.

Develop and test advertising creatives, including images, videos, messaging, and calls to action.

Manage campaign budgets, audience targeting, retargeting, and conversion tracking.

Build and optimize advertising funnels that lead prospects to GoMedAid's website and mobile experience.

Monitor cost per qualified prospect, conversion rates, and overall campaign performance.

Coordinate with our internal marketing and creative teams.

Provide weekly performance reports and actionable recommendations.

Help expand successful Georgia campaigns into additional markets.

Required Experience

Minimum 3 years of hands-on Meta Ads campaign management.

Demonstrated success generating qualified leads through paid social advertising.

Experience with healthcare, Medicaid, home care, senior care, or family caregiver audiences strongly preferred.

Strong knowledge of Meta Ads Manager, Meta Pixel, Conversions API, retargeting, and conversion tracking.

Experience testing multiple ad creatives and optimizing campaigns based on actual results.

Understanding of healthcare advertising policies and lead-generation compliance.

Ability to independently manage advertising budgets and report measurable results.

What We're Looking For

We are not seeking a traditional social media content manager.

We want a hands-on advertising professional who knows how to turn paid advertising into qualified prospects.

Candidates should be prepared to provide:

Examples of paid campaigns they personally managed.

Advertising budgets they controlled.

Cost per qualified lead or prospect achieved.

Experience marketing healthcare, Medicaid, home care, or related services.

A brief explanation of how they would approach a Georgia-based GoMedAid campaign.

Growth Opportunity

This position begins with a focused Georgia advertising initiative. Successful performance may lead to expanded responsibilities as GoMedAid enters additional states.

We value measurable performance, creativity, accountability, and experience reaching families who need home care guidance.

To Apply: Please include examples of previous paid advertising results and describe your experience generating qualified prospects.