Marketing Coordinator

Purpose (Why this role exists)
Build the marketing engine that fuels Whistle Clean's growth.

Success (What success looks like)
Generate consistent qualified leads, become a trusted brand and keep improving.

Role Identity
You are not just creating content.
You are the engine turning ideas into action, stories into marketing assets, and business insights into initiatives that strengthen our brand and support long-term growth.

Your role is to:
Run campaigns across email , social, website and other channels
Turn real stories from clients and cleaners into content that builds trust
Track performance and act on the results
Own projects from plan to delivery with minimal supervision

What Success Looks Like
Marketing delivers a steady, measurable flow of qualified enquiries to sales
Campaigns and content go out on time, every week, without chasing
The right audience engages: office, facility, medical, education and strata managers
The marketing engine runs without the founder in the day-to-day

Great Behavioural Quality
A high performer in this role:
Ownership: takes responsibility for outcomes and follows through
Initiative: acts without waiting to be told
Data-driven thinking: uses evidence and insights to guide decisions
Curiosity: looks for opportunities, stories and improvements
Organisation: plans effectively and manages competing priorities

Decision-Making Framework
When unsure, prioritise:
Value over promotion
Action over perfection
Consistency over intensity
Long-term trust over short-term attention

Key Accountability Areas
Campaign Execution & Lead Generation: Coordinate campaigns and email marketing across all channels, on time and aligned with business goals.
Content Creation & Brand Storytelling: Turn real stories from clients, cleaners and operations into content, graphics and video that build trust.
Community & Brand Awareness: Keep Whistle Clean visible and trusted by our target audience.
Website, Marketing Systems & Continuous Improvement: Track performance, improve the website and CRM, and test what works.

Required Competencies
AI ready: You're confident with CRM, website, email and AI tools, and quick to learn new ones.
Project management: You juggle multiple priorities and meet deadlines.
Coachability: You're willing to learn, open to feedback and driven to keep getting better.
Self-management: You d ---------- what, when and how, and own the outcome without supervision.
Leadership potential: You start as our only marketer and can grow into leading people around you.

Future growth path
This role grows with the business. You'll start by executing alongside the founder, then progress to owning strategy and leading a marketing team.

Role details
Fully remote, with flexible working hours
All schedules follow Melbourne time
Full-time, starting at 38 hours per week

Please submit:
Your resume
Examples of marketing content or copywriting you've created

We're looking for someone who is excited to build, improve, and grow—not just maintain what's already there.
If that sounds like you, we'd love to hear from you.