Ecommerce DTC / Direct Response AI Video Editor

DTC footwear brand. We need a full-time video editor on a monthly retainer to create Meta ad creatives as we scale.

What you’ll be creating:

Voiceover montage ads: a voiceover over lifestyle and product footage
UGC and talking-head ads: creator-style, founder and AI avatar presenters
Listicle ads (“5 reasons...” style)
Product demos and side-by-side comparisons
Street interview and POV story ads
AI character ads (animated, clay and cartoon-style characters)
Short-form social content

Most ads run 30 to 90 seconds, with three hooks per ad. Tone is direct and benefit-led: not hype, not generic.

AI tool proficiency is non-negotiable. You must already be using Google Omni inside Google Flow in your current workflow. We use AI voiceovers, AI avatars and AI-generated video as core parts of our pipeline.

What we’re looking for:

Direct response editing instincts: hooks, pattern interrupts, pacing for paid social
Ability to source your own b-roll and AI-generated clips and footage, not waiting on us to provide everything
Experience cutting UGC content that feels native to the feed
Delivers polished cuts with captions, motion graphics and on-screen text from a script or brief
Comfortable with fast iteration and testing multiple hooks and variants every week
Organised delivery: files exported and named to our naming convention
Proficient in CapCut

Bonus:

Experience with footwear, fashion or apparel brands
Understanding of Meta ad best practices (hook rates, thumb-stop, CTA placement)
Motion graphics beyond basic text overlays

To apply:

Portfolio of DTC or direct response ads you’ve edited (Meta)
At least 3–5 examples using AI tools (avatar, voiceover or AI-generated footage)
Your typical turnaround for a 60-second ad, from brief to final cut
Your monthly retainer rate for full-time work

Full-time, ongoing role on a monthly retainer, not a one-off. We want a go-to editor as we scale creative output.