DTC Creative Strategist & Direct-Response Copywriter — AI Ads for Supplement Brands

We’re looking for a creative strategist and direct-response copywriter with proven experience creating paid social ads for supplement, health or wellness brands.

Most of our creative will be AI-generated or AI-assisted. We need someone who can combine customer research, persuasive copy and strong visual thinking to develop concepts that make the most of these formats.

You’ll work directly with me to shape our creative strategy and turn customer insights into ads we can produce, test and improve.

Our editors will handle production. Your job is to give them a strong concept, a persuasive script and a clear brief — then take ownership of the creative through to final review.

What You’ll Own

Researching customer motivations, pain points, objections and buying triggers.

Developing distinct angles for different customer avatars and awareness levels.

Writing hooks and scripts for Meta ads, including UGC-style creative, educational ads, problem-solution stories and longer-form direct response.

Developing concepts specifically suited to AI production.

Giving editors clear direction on visuals, pacing, demonstrations and emotional beats.

Reviewing finished ads to make sure the execution delivers on the concept.

Using campaign results to d ---------- what to iterate, expand or replace.

Building a clear record of creative tests and what we learn from them.

We want someone who can own the thinking behind an ad and carry that thinking through execution.

Who We’re Looking For

Non-negotiables

Proven direct-response copywriting or creative strategy experience for DTC brands.

Relevant work in supplements, health or wellness.

A portfolio of paid social ads with a clear explanation of your contribution.

Strong understanding of hooks, awareness levels, objections, mechanisms, proof and offers.

Ability to turn customer research into specific, original creative angles.

Strong visual instincts and experience briefing editors or designers.

Understanding of supplement advertising constraints, including accurate claims and responsible use of testimonials.

Ability to interpret performance data and turn it into useful creative decisions.

Clear communication, reliable delivery and ownership of your work.

Experience working with 7-, 8- or 9-figure ecommerce brands is a strong plus. We’re especially interested in the quality of your thinking and the work you personally contributed.

The Mindset

We’re looking for someone who is:

Highly motivated to improve.

Curious about why people buy.

Proactive about bringing new ideas.

Comfortable defending a creative decision and changing their mind when the evidence points elsewhere.

Open to direct feedback.

Able to move quickly while maintaining a high standard.

Interested in becoming an exceptional direct-response marketer.

You should enjoy having responsibility for what we test next.

What Great Looks Like

A strong strategist can trace a concept back to a real customer insight.

You understand what the viewer already believes, what they need to understand and what might stop them from buying. You use that understanding to build the hook, structure the script and guide the visuals.

Before handing a concept to an editor, you should be thinking about:

Who is this ad speaking to?

What makes the opening relevant enough to stop them scrolling?

What is the central idea?

Why should the viewer believe it?

Which objection needs to be addressed?

What should we show to make the message easier to understand?

Does the product follow naturally from the story?

What are we trying to learn from this test?

Every brief should make the creative direction clear while giving the editor room to contribute.

AI Creative Strategy

AI ads will make up most of the work in this role.

You should be comfortable developing ideas across formats such as:

AI spokesperson and UGC-style ads.

Educational explainers and animations.

Product-focused scenes and demonstrations.

Story-led concepts featuring generated characters.

Visual metaphors that make complex ideas easier to understand.

AI-generated B-roll and attention-grabbing opening scenes.

You don’t need to be the person generating every asset. You do need to understand the possibilities and limitations well enough to write concepts our editors can execute convincingly.

Familiarity with tools such as Higgsfield, Seedance and Kling is a plus.

Good judgment matters here. Concepts must stay grounded in supportable product claims, and generated characters must never be presented as real customers giving genuine testimonials.

Output & Working Rhythm

A consistent pipeline of researched concepts and production-ready scripts.

Clear briefs that help editors move efficiently.

Fast, specific feedback on finished creative.

Regular review of performance and testing priorities.

A balance of new angles and thoughtful iterations on existing concepts.

We’ll agree on weekly output expectations based on the scope and complexity of the work. We care about a repeatable process that delivers both quality and speed.

Working Directly With Me

I’m looking for someone I can build a close creative working relationship with.

We’ll discuss the products, customers, positioning and results together. I want you to bring a point of view, flag weak ideas early and suggest better directions.

As you develop a deeper understanding of the brands, I want you to take increasing ownership of creative planning and execution.