AI DTC VIDEO EDITOR

DTC AI Video Editor

We’re looking for a skilled AI Video Editor who understands what makes direct-response ads convert.

You’ll join a fast-growing DTC e-commerce brand, working alongside creative strategists to turn scripts and concepts into compelling paid social ads. You should have proven experience creating performance-focused content for established e-commerce brands,

Our strategists provide the script, angle and brief. You own the visual execution: choosing the right footage, creating what’s missing and making every shot strengthen the message.

The Role

You’ll produce 4/5 finished ad concepts per week at minimum, combining traditional editing with original AI-generated content.

Your responsibilities will include:

• Turning scripts and briefs into clear, persuasive visual stories.
• Selecting B-roll that matches the intent and emotion of each line.
• Identifying gaps in the footage and generating stronger visuals with AI.
• Creating convincing AI UGC, animation, product scenes and other creative formats.
• Building strong hooks, pacing, pattern interrupts and visual progression.
• Keeping visuals aligned with the script and sales message throughout the ad.
• Suggesting improvements to concepts and bringing fresh ideas to our strategists.
• Applying feedback and performance insights to improve future creative.
• Taking ownership of each ad from brief to finished delivery.

We expect you to make confident creative decisions and solve visual problems independently.

What We’re Looking For

You’ll need:

• Proven video-editing experience with successful DTC or e-commerce brands.
• A portfolio of direct-response paid social ads.
• A strong understanding of hooks, curiosity, emotion, proof, retention and conversion.
• Advanced AI content generation skills, supported by examples of your work.
• Hands-on experience with tools and models such as Higgsfield, Seedance and Kling.
• The ability to create convincing AI UGC, animation and other production-ready visuals.
• Strong judgment about which visuals will make a line of copy more persuasive.
• A reliable workflow that delivers both quality and volume.
• Clear communication and the ability to act quickly on feedback.

You should be motivated to develop as a direct-response marketer, curious about why ads succeed or fail, and proactive about improving your work.

How You’ll Approach the Creative

The question behind every visual decision should be:

“What does the viewer need to see for this message to land?”

Use existing footage when it serves the concept. Create new footage when it doesn’t. If you see a way to strengthen the brief, bring it forward.

As you edit, you should be thinking about:

• Whether the opening visual makes the hook stronger.
• How closely each shot supports the voiceover.
• Where attention might drop and how to hold it.
• Which claims could be demonstrated visually.
• How the edit builds curiosity, belief and desire.
• Whether a new AI-generated scene would meaningfully improve the concept.

AI Is a Core Part of the Role

You should be comfortable generating usable, high-quality creative across formats, including:

• AI UGC and character-led scenes.
• Product-integrated scenes and cinematic B-roll.
• Animation and visual metaphors.
• Attention-grabbing hook visuals.
• Scenes that would be difficult or expensive to film traditionally.

We’ll want to see finished examples and understand which tools you used, how you used them and what you contributed.

Growth and Development

This is a long-term opportunity with room to grow into:

• Lead Video Editor: Own editing standards and help develop other editors.
• Creative Strategist: Build the research, concept development and direct-response skills needed to shape the ads themselves.

We’ll provide coaching and training in direct response to help you become a stronger editor and marketer.

You’ll work with an ambitious team where creative directly influences business growth. The role offers meaningful ownership, clear expectations and the opportunity to see the impact of your work.