Organic Social Media Strategist — Turn Recipe Content Into Cookbook Sales

We’re looking for an experienced strategist to help turn Instagram and TikTok viewers into cookbook buyers for Ava Cravings, a new high-protein recipe brand.

We create realistic AI cooking videos and sell a digital cookbook. Our editor, website, free recipes, and ManyChat automations are already in place. We need someone to guide the strategy, improve our content, and help generate measurable sales through organic traffic.

We’re also open to a commission-only or revenue-share arrangement tied to attributable cookbook sales. If you offer this, please include your proposed percentage, how you would track sales, and any upfront costs.

Your responsibilities:

• Develop video concepts and hooks that attract potential buyers.
• Improve scripts, pacing, and CTAs.
• Give our editor clear creative direction.
• Improve the path from watching a video to requesting a free recipe and purchasing the cookbook.
• Track watch time, recipe requests, website clicks, and purchases, then recommend what to test next.

What we’re looking for:

• Experience driving product sales through organic Instagram and TikTok content.
• Strong short-form content and analytics skills.
• Relevant results with digital products, food, recipes, or fitness brands.
• Comfortable working with an AI-presented brand.

Our main goal is profitable cookbook sales. Audience growth and engagement should support that goal.

To apply, send:

• Two relevant examples, your exact role, and results—including sales results where available.
• Your initial approach to our brand.
• Your rate for an audit and ongoing monthly strategy.

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