Social Media Graphic Designer

Social Media Graphic Designer – Healthcare Brand | Part-Time

About the Role:

I am looking for a Social Media Graphic Designer to help me build the visual identity and social media presence for a growing U.S.-based healthcare technology company!

You will work directly with me (Social Media Strategist/Content Creator) to create approximately 3 Instagram static posts or carousels per week, with the potential for additional design work as the brand grows. This is a long-term, part-time role for someone who understands that good social media design is about more than making something look pretty. It needs to stop the scroll and communicate an idea quickly.

About the company:

The company is a healthcare technology company focused on helping people stay more connected to their health between traditional healthcare visits.

Our content focuses on topics like proactive health, health data, trends over time, remote health monitoring, healthy aging, and making healthcare easier to understand.

We want our social presence to feel human, modern, approachable, trustworthy, and educational without feeling overly corporate or clinical.

What You'll Do:

Design approximately 3 static social posts or carousels per week for Instagram and TikTok.

Turn creative briefs, messaging, rough slide ideas, and content concepts into polished, engaging social media designs.
Help establish the company’s initial visual identity for social media, including typography, color palette, graphic elements, layouts, templates, and overall design direction.

Maintain a consistent visual style across all social content while continuing to develop fresh creative concepts.
Collaborate with the Social Media Strategist to make sure the visual design supports the messaging, audience, and goal of each post.

Make thoughtful suggestions to improve messaging, slide structure, hierarchy, hooks, and readability when you see an opportunity.

Make revisions based on feedback and keep final files organized in Canva/Google Drive.

Participate in one weekly meeting with the Social Media Strategist to review upcoming content, creative direction, and priorities.

What the Workflow Will Look Like:

You will not be expected to come up with every piece of content from scratch.

Our Social Media Strategist will provide:

-The content strategy
-The topic/concept
-The primary messaging
-The target audience
-The purpose of the post

Your job will be to take that direction and turn it into a strong visual piece of social content.

However, I am specifically looking for someone who can also think strategically and say:

"I think this slide would work better if we shortened the copy."
or
"This hook could be more visually impactful."
or
"I'd structure this carousel differently."

You should be comfortable contributing ideas rather than simply following instructions.

What We're Looking For:

Required:
-Strong experience designing graphics specifically for social media.
-Strong Canva skills; Adobe Photoshop/Illustrator experience is a plus.
-Strong understanding of Instagram and TikTok visual content.
-Ability to create clean, modern, easy-to-read static posts and carousels.
-Strong understanding of typography, layout, hierarchy, spacing, and visual storytelling.
-Excellent English comprehension and communication.
-Ability to take feedback and make revisions quickly.
-Reliable communication and ability to consistently meet weekly deadlines.
-A portfolio with relevant social media design examples.

Strongly preferred:

-Experience working with U.S.-based brands or clients.
-Experience with healthcare, wellness, technology, lifestyle, or professional brands.
-Understanding of social media content strategy and what makes people stop scrolling.
-Experience helping establish or refine a brand's visual identity.
-Ability to contribute to copy/messaging rather than only visual execution.

The Design Style We're Looking For:

We are NOT looking for generic healthcare graphics, overly corporate hospital designs, or designs that look like stock medical content.

We want the company to feel:
-Modern
-Human
-Clean
-Approachable
-Trustworthy
-Elevated but not overly polished
-Educational without feeling like a textbook
-Designed for social media rather than a corporate presentation

The designer should be able to create strong visual hierarchy and make information easy to understand without overcrowding the design.

Hours & Schedule:

-Part-time: approximately 8-10 hours per week to start
-Flexible working hours
-One scheduled meeting per week with our Social Media Strategist
-Weekly deliverables with agreed-upon deadlines
-Additional hours may become available as the brand and workload grow

How to Apply:

Please send:

-A brief introduction about yourself and your design experience.
-Your portfolio.
-At least 3 examples of social media static posts or carousels that you personally designed.
-Tell me which design software you primarily use.
-Your expected hourly rate in USD.
-Your weekly availability.
-Tell us briefly how you would approach creating a visual identity for a healthcare brand that currently does not have established social media brand guidelines.

We are looking for someone interested in a long-term working relationship, not a one time project! Looking forward to hearing from you.