YouTube Strategist & Video Editor for U.S. Real Estate

Jonathan Winn – Charlotte is looking for an experienced YouTube strategist and video editor to launch and grow our real estate channel.
Our goal is to generate qualified buyer and seller leads, consultations, and closed business. We need someone who can recommend what to film, edit engaging videos, and build a strategy that turns viewers into clients.
Experience working on YouTube channels for U.S. residential real estate agents is required. General YouTube or video editing experience alone is not enough.

Responsibilities

• Research Charlotte real estate topics, audience searches, and competing channels.
• Create a content calendar covering buyers, sellers, relocation, neighborhoods, and local lifestyle.
• Develop video ideas, titles, hooks, talking-point outlines, thumbnails, and calls-to-action.
• Edit professional, engaging long-form YouTube videos using appropriate pacing, B-roll, graphics, captions, and audio.
• Turn long-form videos into short-form clips for Instagram and Facebook Reels, YouTube Shorts, and TikTok. Select compelling moments and edit them with vertical formatting, strong hooks, captions, and pacing suited to each platform.
• Help Jonathan batch-record efficiently, with guidance on filming, lighting, and audio.
• Create lead-generation opportunities through descriptions, pinned comments, landing pages, and consultation links.
• Work with Peejay, our administrator, to track leads and connect them to Brivity CRM and follow-up.
• Review analytics and improve content based on retention, click-through rates, leads, and business results.

Our content should feel polished, knowledgeable, warm, and approachable. Jonathan is comfortable on camera, so we prefer talking points over word-for-word scripts.

Requirements

• Proven results with U.S. residential real estate YouTube channels.
• Strong long-form and short-form video editing skills.
• Thumbnail and graphic design capabilities.
• Knowledge of YouTube SEO, analytics, audience retention, and lead conversion.
• Ability to develop content ideas and provide clear filming direction.
• Strong written and spoken English.
• Reliable internet, good communication, and the ability to work independently.
• Strong time management, with the ability to deliver videos and other content by agreed deadlines and communicate early if anything may cause a delay.
• Comfortable collaborating with an LGBTQ+-owned business and serving diverse clients.

Schedule & Team
This is an ongoing, part-time role. Weekly hours will be discussed based on your recommended workload, with potentially more hours during launch.
You must be available for reliable collaboration during 9:00 AM–5:00 PM U.S. Eastern Time. Not all work must be completed within this window.
You will report primarily to Peejay and work with Jonathan on strategy, filming, and brand direction.
Please email your application to Peejay at ---------- (no spaces) Only applications that follow all instructions will be considered.

Compensation
To be discussed based on experience, qualifications, and agreed workload.

How to Apply

Use this application subject line:
CHARLOTTE YOUTUBE – I READ THE INSTRUCTIONS
Include all five items below:
1. Relevant experience
Links to 2–3 U.S. residential real estate YouTube channels you personally worked on. Explain your role, contributions, length of involvement, and results. Include examples of long-form videos and short-form clips you edited.
2. Business results
Share your strongest example, including available numbers for channel growth, leads, consultations, clients, or closed transactions. Clearly identify your contribution.
3. Mini Charlotte strategy
Suggest three early long-form videos for our channel. For each, include:
Proposed title
Thumbnail concept
Opening hook
Target audience
Call-to-action
Why it could generate real estate business
4. Lead conversion plan
Briefly explain how you would turn viewers into leads, consultations, CRM follow-up, and clients. Include what you would track to measure results.
5. Team fit
Tell us about your experience working with or supporting LGBTQ+ people and why you would feel comfortable joining our team.

We’re looking for someone who brings ideas, creates effective videos, and helps turn YouTube into a measurable source of real estate business.